Dual Study Programme Business Administration-International Services Management

You want to start a dual study programme, be part of an international company and can ride a bike? ... Don’t worry, it’s not part of your job, but it helps. If, in addition, you are passionate about innovations in the services management and want to accompany a worldwide booming industry...

then our company is the right place for you. You will learn everything else with us.

We need you in our team as driving force to advance the cycle industry. We are one of the global leaders in our industry.
You would like to deepen the knowledge of your studies by working independently!
Then we shall be glad to receive your application.

P.S. To find more information on everything else that makes working with us so special and what we can offer, click here.

Find hereafter the official job description for the
Dual Study Programme Business Administration-International Services Management

  • Start of studies: October 1, 2024 or later
  • Full course of university education: 3 years (theory & practice alternate in a three-month cycle)
  • Degree: Bachelor of Arts (B.A.)
  • Further contents: DHBW Stuttgart

Content of study programme:

Business Administration and Services Management are the core of the study programme. The optional subject “International Services Management” allows an individual majoring. Practical projects, case studies and management simulations complement the study programme.

Business Administration and Basic Subjects

  • Basics of business administration, economics, legal studies, scientific work as well as mathematics and statistics
  • Financial accounting
  • Corporate accounting, balancing and taxing
  • Human resources management, organisation and project management
  • Company management and leadership of employees

Study programme services management

  • Basics of the value creation processes and business models in the service industry as well as project management and customer behaviour
  • Controlling & quality, marketing & innovation in the service management
  • Marketing research in the context of services
  • Basics of automation and digitalisation of services
  • Digital transformation and new concepts in service management
  • Integration seminar on industry topics

Major field of study International Services Management (modules 3rd – 6th semester)

  • Business development and service delivery of international service companies
  • Regulatory and financial aspects of the international service management
  • Personal and strategic-organisational aspects of the international service management
  • Economic context of international activity

Specialisation options in the main studies (elective subject 5th – 6th semester)

  • Digital technologies
  • Finance, accounting & controlling
  • Integrated service marketing/quality management (e.g. with acquisition of a DGQ certificate)
  • Human Resource Management


The aim of the dual study programme business administration focussing on services management, with a focus on international services management, is to impart the necessary management skills for internationally oriented service providers and the associated skills of organisation, planning, control and communication.

Graduates can be employed in a variety of fields (e.g. consulting, controlling, planning, organisation, marketing, sales, logistics) and are particularly qualified for the following fields of activity:

  • International account and service delivery management
  • International project management
  • International human resources and collaboration management
  • International market development

You are interested in this study programme and would like to apply? We are looking forward to meeting you.

Please send us your application documents via the form below or by post to

Zedler – Institut für Fahrradtechnik und -Sicherheit GmbH
Hundshalde 4, D-71634 Ludwigsburg.

Online application for:
Dual Study Programme Business Administration-International Services Management

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