With the last elections the Green party became part of the government in the south-western federal state Baden-Wuerttemberg. This year, a regional prize seeking "Heroes of the new mobility" was promptly announced for the first time. Among the ten winners who received a record and material prizes from Baden-Wuerttemberg's Minister for Transport and Infrastructure, Winfried Hermann, is Dirk Zedler, a well-known name in Germany’s cycle industry. Over the past twenty years Zedler has earned an excellent reputation as expert and independent loss adjustor.
His long-standing commitment to the safety and user friendliness of bicycles and e-bikes is mentioned as justification for Zedler being awarded as "Hero of the new mobility". Dirk Zedler himself reacted to the award with his usual modesty: "The fact that I was elected hero is all the more encouraging as we don’t have a strong public presence with our business fields experts’ reports, testing services and technical documentation." For the founder of the same-named Institut für Fahrradtechnik und -Sicherheit GmbH this is a clear signal that not only the jury, but also the Baden-Wuerttemberg Ministry of Transport and Infrastructure take notice of the bicycle and the e-bike as equal means of transport.