All about bicycles, pedelecs, technology and safety in the press

In our daily work as we deal with bicycle safety, technology and user manuals we come across lots of safety risks. The most frequent ones are published in articles of the leading German special-interest magazines TOUR – Europas Rennrad-Magazin Nr. 1, BIKE – Das Mountainbike Magazin Europas Nr. 1 and E-Bike – Das Pedelec-Magazin to make this information important for the sector accessible to a wider public.

For many years now the Eurobike Show Daily accompanying the annual international Eurobike Show has given us the opportunity to publish our perspective on major developments in the cycle industry in full-page articles.

We also speak regularly in independent lectures about all topics relating to bicycle technology and bicycle market. In addition, we are regularly cited by further special-interest magazines or trade journals as well as more and more by radio and television and in their media reports, which shows us that we are completely right with our information. The section NEWS informs you about the latest news from our specialist fields. The reports and publications of this section are listed chronologically or according to topics of interest.

RadMarkt.de 2019/07/19

New German cycle trade association (BVZF) launched

21 German companies of the cycle trade announced the foundation of “Bundesverband Zukunft Fahrrad“ (BVZF) in Berlin two days ago (July 17). By their own account, the following sectors are represented in the association: “services, digitisation, retailers, supplier industry and manufacturers”. The objective of the new association is to “represent the interests of the cycle industry and to push forward a change in transport policies pro bicycle.”

The BVZF’s board of six is composed of Ulrich Prediger (founder and managing director of JobRad), Mareike Rauchhaus, head of communications at Nextbike), Dorothee Heine (founder of the consulting agency Two Wheels Good), Oliver Hagen (tax consultant and founder of Lofino, inventor of an app aiming at the usage of employee benefits and sustainable mobility solutions), Sven Kindervater (marketing and strategy of the urban mobility provider Citkar) and bike tester Dirk Zedler (founder and managing director of Zedler Group). The BVZF board thus bundles the sectors job bike leasing, bike rental, mobility consulting, company mobility apps, bike logistics and bike safety.

In this respect Ulrich Prediger states in his role as chairman of the BVZF association: “The bicycle and in particular the electric bicycle offer enormous potential to solve our mobility problems. The cycle industry as a growing sector offers different products and services pushing forward a change in mobility. This significance of both the bicycle and the bicycle industry must be considered much more in the political decisions. This is what we will speak up for.”

It were of major importance that the bicycle were brought into the focus of taxes, charges and infrastructural politics. Because many fiscal conditions, such as the official car taxation would have an enormous controlling effect in terms of transport and climate policies.

“We want mobility to become multimodal and digital. There are already many services available connecting the local public transport and the bicycle. Digital solutions will make it easier for people to switch over to these eco-friendly means of transport. Politics must use these potentials much more”, declares board member Mareike Rauchhaus. More information at www.bvzf.org.

Text: Jo Beckendorff/BVZF
Photo: BVZF

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