All about bicycles, electric-assisted bikes, technology and safety in the press

The most common safety risks that we come across in our daily work around bicycle safety, technology and operating instructions are also published by us in articles in the leading German special-interest magazines TOUR (Europe's road bike magazine no. 1), BIKE (Europe's mountain bike magazine no. 1), MYBIKE and EMTB in order to make this information, which is important for the industry, available to a wider public.

For many years now, the Eurobike Show Daily, trade fair magazine of the annual Eurobike Show, has also given us the opportunity to publish our view of major developments in the cycle industry in full-page articles.

We also speak regularly in independent expert presentations about all areas of bicycle technology and the bicycle market. In addition, we are quoted by further special-interest magazines of the industry and the trade as well as increasingly by radio and television in their media reports, which shows us that we are spot on with our advice. The section "News" informs you about the latest news from our specialist areas. The reports and publications of this section are listed chronologically or according to areas of interest.

RadMarkt 12/2016
Reading time 0:40 minutes

Allegedly and actually

It’s apparently a fact that the bicycle is doing well, otherwise there were not so many people claiming it for themselves. Various cities and regions see themselves as pioneers in promoting the use of bicycles. Sometimes, there is however a small gap between words and reality. (…)

The state of Baden-Wuerttemberg has not only a Green Minister of Transport with a high affinity to bicycles, but also successful tinkerers and inventors. In a way, Freiherr von Drais was a one-man start-up, even though not a very successful one. Today, more than half of all start-ups in the southern state of Germany survive the first five years. These include the companies Zedler-Institut and Leaserad regarded as driving force of innovation in the bicycle sector. They not only belong to the 600 start-ups that handed in their application for this years competition of L-Bank Baden-Wuerttemberg, but also to the ten finalists. (…)

Author: Michael Bollschweiler

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