All about bicycles, electric-assisted bikes, technology and safety in the press

The most common safety risks that we come across in our daily work around bicycle safety, technology and operating instructions are also published by us in articles in the leading German special-interest magazines TOUR (Europe's road bike magazine no. 1), BIKE (Europe's mountain bike magazine no. 1), MYBIKE and EMTB in order to make this information, which is important for the industry, available to a wider public.

For many years now, the Eurobike Show Daily, trade fair magazine of the annual Eurobike Show, has also given us the opportunity to publish our view of major developments in the cycle industry in full-page articles.

We also speak regularly in independent expert presentations about all areas of bicycle technology and the bicycle market. In addition, we are quoted by further special-interest magazines of the industry and the trade as well as increasingly by radio and television in their media reports, which shows us that we are spot on with our advice. The section "News" informs you about the latest news from our specialist areas. The reports and publications of this section are listed chronologically or according to areas of interest.

RadMarkt 01/2020
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Bikes for Future

During the annual meeting of the German service and bicycle association (VSF) in Leipzig end of November 2019 sustainability was the main subject. Activists of Fridays for Future entered into a dialogue with representatives of the industry. Retailers had the opportunity to learn in workshops how to implement sustainability in practice.


How sustainable acts the cycle industry?
Dirk Niermann, Head of Automation and CSR at Hebie is of the opinion that sustainability may generate competitive advantages. He states however that a relatively small company has few possibilities to gain transparency as to the origin of the steel. Heiko Mueller, Managing Director of Riese und Mueller, has implemented sustainability with the new company building. With their photovoltaic system they cover their power requirements nearly completely, there is a sophisticated drinking water and recup-coffee-cup system as well as much more. And in addition he plans for example the replacement of bicycle cartons by a securing belt system. He thinks that the sum of the small projects has an effect. The creation of durable products is in his opinion better than recyling. Zedler criticises that only few in the cycle industry would opt for FCS-marked paper. He also promotes Baden-Wuerttemberg’s Ecofit certificate, a funding programme for corporate environmental protection.


Author: Astrid Johann
Photos: Astrid Johann

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