All about bicycles, electric-assisted bikes, technology and safety in the press

The most common safety risks that we come across in our daily work around bicycle safety, technology and operating instructions are also published by us in articles in the leading German special-interest magazines TOUR (Europe's road bike magazine no. 1), BIKE (Europe's mountain bike magazine no. 1), MYBIKE and EMTB in order to make this information, which is important for the industry, available to a wider public.

For many years now, the Eurobike Show Daily, trade fair magazine of the annual Eurobike Show, has also given us the opportunity to publish our view of major developments in the cycle industry in full-page articles.

We also speak regularly in independent expert presentations about all areas of bicycle technology and the bicycle market. In addition, we are quoted by further special-interest magazines of the industry and the trade as well as increasingly by radio and television in their media reports, which shows us that we are spot on with our advice. The section "News" informs you about the latest news from our specialist areas. The reports and publications of this section are listed chronologically or according to areas of interest. 10/2015
Reading time 1:45 minutes

Dirk Zedler: awarded as "Hero of the new mobility"

The campaign "Neue Mobilität: bewegt nachhaltig" (New mobility: moves sustainably) of the Baden-Wurttemberg Ministry of Transport and Infrastructure awards people who actively co-create sustainable mobility – be it as scientist, bus driver, businessman or in any other function.  With this intention in mind the state award "Heroes of the new mobility" was initiated. This time also honoured: bicycle tester Dirk Zedler. According to the jury, the heroic thing about the bicycle tester is his commitment for a worldwide safe use of (electric) bicycles as environmentally friendly means of conveyance

Hero of the new mobility: Dirk Zedler
Hero of the new mobility: Dirk Zedler

From numerous applications and nominations an expert jury elected ten award winners. Among them Dirk Zedler, founder of Zedler – Institut für Fahrradtechnik und -Sicherheit GmbH.

Furthermore, every citizen has currently the opportunity of choosing his or her three favourites online at on the basis of exciting short films (the photo is from the short film about Dirk Zedler) and of electing his or her three personal public heroes from the all in all ten award winners.

"The fact that I was elected 'hero' is for me a clear signal that not only the jury, but also the Baden-Wurttemberg Ministry of Transport and Infrastructure take notice of the bicycle and the pedelec as equal means of transport", says Dirk Zedler happily.

On the basis of more than 20 years of successful activity as bicycle experts the Zedler company located in Ludwigsburg develops user manuals for bicycles of any type and bicycle components. The user manuals are regularly awarded test winner, e.g. by the German foundation for comparative product testing (Stiftung Warentest).

According to a press release, "Customers in Germany, the European countries and even Canada and China appreciate the outstanding quality of Zedler user manuals that are meanwhile available in more than 30 languages".

In another business division, the engineers around bicycle expert and managing director Dirk Zedler develop and build testing systems for the measurement of riding characteristics, for the determination of impact and overload behaviour as well as for fatigue tests of bicycle frames and bicycle components. Testing systems from Ludwigsburg are a valuable assistance for new developments to international and national manufacturers.
Moreover, by supplying the equipment for the leading European special-interest magazines Zedler GmbH has set the standards for the sector. This is the basis on which the European and US American brand manufacturers communicate with their suppliers in Asia. In the company-own test laboratory quality, stiffness and service strength tests are carried out for customers from all over the world".


Text: Jo Beckendorff/Zedler – Institut für Fahrradtechnik und -Sicherheit GmbH,
Photo: Zedler – Institut für Fahrradtechnik und -Sicherheit GmbH

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