All about bicycles, electric-assisted bikes, technology and safety in the press

In our daily work as we deal with bicycle safety, technology and user manuals we come across lots of safety risks. The most frequent ones are published in articles of the leading German special-interest magazines TOUR – Europas Rennrad-Magazin Nr. 1, BIKE – Das Mountainbike Magazin Europas Nr. 1 and E-Bike – Das Pedelec-Magazin to make this information important for the sector accessible to a wider public.

For many years now the Eurobike Show Daily accompanying the annual international Eurobike Show has given us the opportunity to publish our perspective on major developments in the cycle industry in full-page articles.

We also speak regularly in independent lectures about all topics relating to bicycle technology and bicycle market. In addition, we are regularly cited by further special-interest magazines or trade journals as well as more and more by radio and television and in their media reports, which shows us that we are completely right with our information. The section NEWS informs you about the latest news from our specialist fields. The reports and publications of this section are listed chronologically or according to topics of interest.

RadMarkt 04/1999
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Owner’s manuals are customer service

Lecture during a bike congress in Bremen in February 1999

Bike expert Dirk Zedler considers a good owner’s manual to be very important for manufacturers, dealers and customers.

The customer does not have the feeling of being left alone and can answer many questions himself at any time. Right from the beginning, he establishes a stronger relationship to his bike. The manufacturer can profit from brand loyalty, recommendations of satisfied customers and dealers as welll as from a reduced risk in the event of damage. For dealers, this advantage can even mean cash, as there is no need for a time consuming briefing. According to Zedler, using the product correctly avoids furthermore trouble with reclamations and warranty claims.

But also a legal aspect was mentioned: According to product liability law, which concerns manufacturers and dealers alike, a product's safety is not provided unless it is delivered with an owner's manual included. In order to be read (or better: can be read), it should, according to Zedler, fullfill the following demands: completeness, weighted order, understandable texts, understandable pictures, attractive layout and it should comply with the instructional guidelines.

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