All about bicycles, electric-assisted bikes, technology and safety in the press

The most common safety risks that we come across in our daily work around bicycle safety, technology and operating instructions are also published by us in articles in the leading German special-interest magazines TOUR (Europe's road bike magazine no. 1), BIKE (Europe's mountain bike magazine no. 1), MYBIKE and EMTB in order to make this information, which is important for the industry, available to a wider public.

For many years now, the Eurobike Show Daily, trade fair magazine of the annual Eurobike Show, has also given us the opportunity to publish our view of major developments in the cycle industry in full-page articles.

We also speak regularly in independent expert presentations about all areas of bicycle technology and the bicycle market. In addition, we are quoted by further special-interest magazines of the industry and the trade as well as increasingly by radio and television in their media reports, which shows us that we are spot on with our advice. The section "News" informs you about the latest news from our specialist areas. The reports and publications of this section are listed chronologically or according to areas of interest. 2022/11/21
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Parliamentary Circle on Cycling met with industry representatives at Zedler

On November 9, the Parliamentary Circle on Cycling of Baden-Wuerttemberg’s Landtag founded at the beginning of the year, met with representatives of the cycle industry in the seminar and museum area of Zedler-Institut in Ludwigsburg for a third session. Topic: “The bicycle as an economic factor.”

Good talks in the seminar and museum area of Zedler-Institut

Further participants were Parliamentary State Secretary in the Ministry of Transport Elke Zimmer MdL and Ministerial Councillor Dr Markus Decker from the Ministry of Economics.

The initiator of the “Parliamentary Circle on Cycling”, Hermino Katzenstein MdL (Greens), welcomed the participants with the words: “Bicycles play an important role in Baden-Wuerttemberg, not only ecologically but also economically!”

Founder of Zedler-Institut and Managing Director Dirk Zedler explained in his welcome speech using his company as an example that the cycle industry is much more than the obvious sale and repair of bicycles and e-bikes in the trade. In addition, he pointed out that the usability of bicycles must be increased to make sure that “the Covid sales rush is not followed by a hangover.”

In a keynote speech, ZIV Managing Director Burkard Stork explained the status of the bicycle as an economic engine in Baden-Wuerttemberg and its further potential: The product bicycle is part of the solution to many of today’s pressing problems: climate change, lack of exercise, social participation, quality of life in the quarter and much more!”

There were lively and completely open discussions on topics such as the growth of the industry in recent years and its effects, the adaptation of the bicycle infrastructure to the conditions, the difficult economic situation and the transformation of transportation.

In summary, the following expectations and demands were addressed to politics:

  • More investment in education and training, e.g. decentralised schools for two-wheeler mechatronics in Baden-Wuerttemberg and the establishment of a professorship of bicycle engineering.
  • Further training opportunities for employees from the automotive sector, a huge industry especially in the Stuttgart region, which is facing an enormous transformation.
  • Expansion of the bicycle infrastructure for the many potential commuters who have purchased or leased high-quality bicycles and e-bikes in recent years and who, with better infrastructure, would like to switch from the car to the bicycle.
  • Abolition of the 2-metre rule in forests, with which Baden-Wuerttemberg maintains an unnecessary exceptional regulation.
  • Access of speed pedelecs on cycle paths, at least out of town.

Text: Jo Beckendorff/Zedler‐Institut
Photo: Zedler‐Institut

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