All about bicycles, electric-assisted bikes, technology and safety in the press

The most common safety risks that we come across in our daily work around bicycle safety, technology and operating instructions are also published by us in articles in the leading German special-interest magazines TOUR (Europe's road bike magazine no. 1), BIKE (Europe's mountain bike magazine no. 1), MYBIKE and EMTB in order to make this information, which is important for the industry, available to a wider public.

For many years now, the Eurobike Show Daily, trade fair magazine of the annual Eurobike Show, has also given us the opportunity to publish our view of major developments in the cycle industry in full-page articles.

We also speak regularly in independent expert presentations about all areas of bicycle technology and the bicycle market. In addition, we are quoted by further special-interest magazines of the industry and the trade as well as increasingly by radio and television in their media reports, which shows us that we are spot on with our advice. The section "News" informs you about the latest news from our specialist areas. The reports and publications of this section are listed chronologically or according to areas of interest.

RadMarkt 05/2022
Reading time 0:50 minutes

Parliamentary Evening: Bicycle industry meets politics

On April 7, 2022, the German bicycle associations Zweirad-Industrie-Verband e.V. (ZIV), the Federal Association Zukunft Fahrrad e.V. (BVZF) and Verbund Service und Fahrrad e.V. (VSF) invited representatives from politics and the bicycle industry to the Parliamentary Evening at the State Representation of North Rhine-Westphalia in Berlin. On this occasion the Federal Minister for Digital and Transport, Dr Volker Wissing, emphasised the central importance of the bicycle for the change in mobility.

At the Parliamentary Evening (from left): Dirk Zedler (BVZF), Burkhard Stork (ZlV), the Federal Minister for Transport Dr. Volker Wissing, State Secretary Dr. Hendrik Schulte and Uwe Woell (VSF).

The deputy chairman of the BVZF board Dirk Zedler called for consolidating bicycle leasing with an independent regulation in the Income Tax Act. ZIV Managing Director Burkhard Stork welcomed the promise of the Federal Minister to maintain the special Urban and Rural Programme beyond 2023.”

VSF Managing Director Uwe Woell referred to the shortage of skilled manpower in the bicycle industry. According to a recent dealer survey among Bico and VSF dealers, there is a demand gap of more than 30 percent. This would correspond to more than 15,000 vacancies in the trade alone: “For the near future, we need easier ways of qualification, support for the conversion to modern, modular training and, on a broad scale, a comprehensive strategy to secure skilled manpower. A reasonable immigration policy facilitating the access to the German labour market could cushion a good part of our shortage.”

Author: Jo Beckendorff
Photo: Vivavelo

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