All about bicycles, electric-assisted bikes, technology and safety in the press

The most common safety risks that we come across in our daily work around bicycle safety, technology and operating instructions are also published by us in articles in the leading German special-interest magazines TOUR (Europe's road bike magazine no. 1), BIKE (Europe's mountain bike magazine no. 1), MYBIKE and EMTB in order to make this information, which is important for the industry, available to a wider public.

For many years now, the Eurobike Show Daily, trade fair magazine of the annual Eurobike Show, has also given us the opportunity to publish our view of major developments in the cycle industry in full-page articles.

We also speak regularly in independent expert presentations about all areas of bicycle technology and the bicycle market. In addition, we are quoted by further special-interest magazines of the industry and the trade as well as increasingly by radio and television in their media reports, which shows us that we are spot on with our advice. The section "News" informs you about the latest news from our specialist areas. The reports and publications of this section are listed chronologically or according to areas of interest. 2016/10/26
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State prize: Leaserad and Zedler-Institut among top ten companies

Yesterday evening (October 25, 2016) the state prize for young companies was awarded at Neues Schloss in Stuttgart. Among the ten nominated companies two companies from the bicycle industry: Leaserad and Zedler-Institut. The importance of the prize - with 90,000 Euro one of the most generously endowed business awards in Germany - was emphasized by the presence of the Minister-President of Baden-Wuerttemberg. Even for the regional TV-channel SWR 3 the state prize is subject of today’s program at 6.15 p.m.

Dirk Zedler (l.) and Ulrich Prediger after the prize giving ceremony

"With the prize winners of the state prize we award the ten best young entrepreneurs 2016 and herewith honour innovation, creativity and above all their courage for entrepreneurship and self-employment. With this year’s winners we get an idea of the incredible wealth of ideas in our state. These great companies and all of their employees actively participate in shaping our state and are important pillars of our economy already today", stated Winfried Kretschmann, Minister-President of Baden-Wuerttemberg and patron of the state prize for young companies. Among the more than 300 guests of the solemn prize giving ceremony were almost the complete staff members of both bicycle companies. Leaserad had even chartered a bus.

Together with the L-Bank CEO Dr. Axel Nawrath Kretschmann honoured the three winners of the state prize 2016 as well as the seven further nominated companies as winners of the state prize.


The further nominated companies in alphabetic order: Essert GmbH (Ubstadt-Weiher), Kunbus GmbH (Denkendorf), Leaserad GmbH (Freiburg im Breisgau), mb-Vermarktung (Schwäbisch Hall), Sallys GmbH (Waghäusel), Socialbit GmbH (Markdorf), Zedler – Institut für Fahrradtechnik und -Sicherheit GmbH (Ludwigsburg).

Read the entire article here.

Author/Photo: Michael Bollschweiler

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