All about bicycles, electric-assisted bikes, technology and safety in the press

The most common safety risks that we come across in our daily work around bicycle safety, technology and operating instructions are also published by us in articles in the leading German special-interest magazines TOUR (Europe's road bike magazine no. 1), BIKE (Europe's mountain bike magazine no. 1), MYBIKE and EMTB in order to make this information, which is important for the industry, available to a wider public.

For many years now, the Eurobike Show Daily, trade fair magazine of the annual Eurobike Show, has also given us the opportunity to publish our view of major developments in the cycle industry in full-page articles.

We also speak regularly in independent expert presentations about all areas of bicycle technology and the bicycle market. In addition, we are quoted by further special-interest magazines of the industry and the trade as well as increasingly by radio and television in their media reports, which shows us that we are spot on with our advice. The section "News" informs you about the latest news from our specialist areas. The reports and publications of this section are listed chronologically or according to areas of interest.

RadMarkt 10/2007
Reading time 0:40 minutes

Searching for something positive

At the RadMarkt-Forum 2007 the panelists represented different aspects and positions. Most important insight concerning bike tests: It has to be seen to it that a positive message is sent.


VSF-chief executive Albert Herresthal pointed out that tapering was not only an issue affecting journalists, but also consumers who were hardly prepared to accept differentiations: "You differentiate very well in your magazine, but this is less recognized than the overall mark. Therefore, I suggest to do without the overall mark. You cannot reduce numerous aspects to one single mark."

This was not only discounted by Brackeman, but also by bike-expert Dirk Zedler: "The readers call for the overall mark. They are increasingly unwilling to absorb differentiated information, become more and more superficial. Also Stiftung Warentest cannot do without the overall mark, the readers' pressure is too high."


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