All about bicycles, electric-assisted bikes, technology and safety in the press

The most common safety risks that we come across in our daily work around bicycle safety, technology and operating instructions are also published by us in articles in the leading German special-interest magazines TOUR (Europe's road bike magazine no. 1), BIKE (Europe's mountain bike magazine no. 1), MYBIKE and EMTB in order to make this information, which is important for the industry, available to a wider public.

For many years now, the Eurobike Show Daily, trade fair magazine of the annual Eurobike Show, has also given us the opportunity to publish our view of major developments in the cycle industry in full-page articles.

We also speak regularly in independent expert presentations about all areas of bicycle technology and the bicycle market. In addition, we are quoted by further special-interest magazines of the industry and the trade as well as increasingly by radio and television in their media reports, which shows us that we are spot on with our advice. The section "News" informs you about the latest news from our specialist areas. The reports and publications of this section are listed chronologically or according to areas of interest. 2018/04/18
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Vivavelo: "VSF-Ethikpreis 2018" awarded to Zedler-Institut

On the occasion of the two-day vivavelo conference 2018 (April 16 to 17) in Berlin the "VSF-Ethikpreis" was awarded among other things. This year the award was given to Zedler-Institut. With this prize the bicycle testers were honoured for their future-oriented, ecologically well thought out new company building in the Swabian city of Ludwigsburg. 

VSF-Ethikpreis 2018

The new energy-efficient building with large-scale photovoltaics installation on the roof is a class of its own. It not only includes modern offices, but also a training and seminar area with integrated bicycle museum, a bicycle parking with 42 spaces including charging facilities for pedelecs and a large terrace with view on the orchard meadow created for the building.

In this respect VSF managing director Albert Herresthal pointed out in his laudatio that with this exemplary building company founder and owner Dirk Zedler had realized an ethical vision going far beyond functionality and esthetics. It were an impressing statement of the change in energy and transport policy and a good example to show how companies could make a contribution to environmentally aware and sustainable life and work, just in line with the original Swabian motto ‘Don’t talk, just do it’.

Zedler-Institut founder and managing director Dirk Zedler (left) with VSF managing director Albert Herresthal at the prize ceremony in Berlin.

In addition: Dirk Zedler had implemented an environmentally friendly construction with impressive determination and combined it with the cultural element important to him. His enthusiasm were dedicated to the development and the quality assurance of bicycles; by creating a suitable framework for his team at the same time he would spark their enthusiasm as well and ensure the further development of this enthusiasm.

What was particularly impressing to the jury is the entrepreneurial courage to think big and to implement the own convictions so consequently. During the prize ceremony Dirk Zedler happily stated that it would make them very happy and proud at the same time that the jury acknowledged their vision and decided to award them the "VSF-Ethikpreis". There expansion had been a necessity due to the very good order situation and reflected at the same time that the cycle sector became more professional. The step to invest in a communicative area with an added value for the entire sector had been a matter of heart to him. The "VSF-Ethikpreis" would motivate them still more to continue the further development of this concept with the fullest vigour.

The "VSF-Ethikpreis" is regularly awarded to players of the cycle industry committed to both humans and cycles beyond commercial concerns. With the invitation for nominations for this ethics prize including a prize money of 1,000 Euro, the VSF underlines their commitment to social action, fair work conditions, a respectful interaction with humans and nature as well as to an eco-friendly, sustainable way of working in the entire economic process. According to VSF, this award of ethical action were to inspire imitators, thus supporting a mutual ethical-social further development of the cycle industry. They not only award the prize, but also organize the vivavelo conference of the cycle industry. More informationen at

Author: Jo Beckendorff/VSF
Photos: VSF/Nora Erdmann

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