All about bicycles, electric-assisted bikes, technology and safety in the press

The most common safety risks that we come across in our daily work around bicycle safety, technology and operating instructions are also published by us in articles in the leading German special-interest magazines TOUR (Europe's road bike magazine no. 1), BIKE (Europe's mountain bike magazine no. 1), MYBIKE and EMTB in order to make this information, which is important for the industry, available to a wider public.

For many years now, the Eurobike Show Daily, trade fair magazine of the annual Eurobike Show, has also given us the opportunity to publish our view of major developments in the cycle industry in full-page articles.

We also speak regularly in independent expert presentations about all areas of bicycle technology and the bicycle market. In addition, we are quoted by further special-interest magazines of the industry and the trade as well as increasingly by radio and television in their media reports, which shows us that we are spot on with our advice. The section "News" informs you about the latest news from our specialist areas. The reports and publications of this section are listed chronologically or according to areas of interest.

RadMarkt.de, 2014/11/18 and RadMarkt 01/2015
Reading time 1:10 minutes

Zedler-institute receives award for social commitment

Zedler – Institut für Fahrradtechnik und -Sicherheit GmbH were honoured for their voluntary social commitment with the medium-sized company award for social responsibility in Baden-Wuerttemberg 2014. Altogether 258 medium-sized companies had handed in their application in the category staff of 20 and less for this prestigious award.

The medium-sized company award LEA stands for performance – commitment – appreciation. It honours projects and company commitment going beyond the actual business activity and is awarded by the Baden-Wuerttemberg Ministry of Finance and Economy as well as the catholic welfare organisation Caritas.

Background of the award: For special care teenagers from a disadvantaged social background the internationally recognized "service company of the cycle industry" furnished a bicycle workshop with equipment, tools and teaching material at their own costs at Uhlandschule in Marbach. Once a week Bernd Romhard – one of the master mechanics cycle craft from the Zedler team – gives practical insights in promising technologies. During the award ceremony this sustainable project was praised as "lighthouse project" by laudatory Sarah Pawlowski from the German Federation of Trade Unions (DGB), region Baden-Wuerttemberg. With this "unique education partnership" comprising three different school types – including a school for children with special needs – the Ludwigsburg company rounds off its welfare activities. Managing director Dirk Zedler (…) was happy about the renowned award: "There were so many fantastic projects among the nominees. We were really surprised and are very proud at the same time that the prize was awarded to us for our commitment to the bicycle issue and the youth."

Author: Jo Beckendorff

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