All about bicycles, electric-assisted bikes, technology and safety in the press

The most common safety risks that we come across in our daily work around bicycle safety, technology and operating instructions are also published by us in articles in the leading German special-interest magazines TOUR (Europe's road bike magazine no. 1), BIKE (Europe's mountain bike magazine no. 1), MYBIKE and EMTB in order to make this information, which is important for the industry, available to a wider public.

For many years now, the Eurobike Show Daily, trade fair magazine of the annual Eurobike Show, has also given us the opportunity to publish our view of major developments in the cycle industry in full-page articles.

We also speak regularly in independent expert presentations about all areas of bicycle technology and the bicycle market. In addition, we are quoted by further special-interest magazines of the industry and the trade as well as increasingly by radio and television in their media reports, which shows us that we are spot on with our advice. The section "News" informs you about the latest news from our specialist areas. The reports and publications of this section are listed chronologically or according to areas of interest.

SAZbike 15/2023
Reading time 1:30 minutes

MSA invites specialist trade to come to Weiden

The in-house exhibition of the Bavarian company MSA takes place in mid-September. On this occasion they will present the innovations of both brands for the first time.

On September 16 and 17, 2023, MSA GmbH organises an in-house exhibition for their brands Bionicon and Trenoli for all dealers and retailers in Germany and Austria at Max-Reger-Halle in Weiden. The family-run company from Weiden in der Oberpfalz will present the 2024 innovations from Bionicon and Trenoli for the first time and offer exclusive in-house exhibition conditions.
Visitors can look forward to an entertaining accompanying programme, among others a Bavarian brunch at the MSA headquarters, informative expert presentations about the latest components from Bosch, Magura, Shimano and Ergotec, important information on bicycle technology and safety from Zedler-Institut, test rides on the two-wheeler test run course, personal discussions with experts from the industry and a dinner including a big after-show party with a DJ. The entire bicycle expert team will be on the spot and answer the questions of the dealers and retailers on both days. In this connection, MSA managing director Gerald Federl states: “We have carefully analysed the needs of our target groups, invested a lot of time in the development of our new models and placed the highest value on high-quality production and assembly. As we are very proud of our brand-new full range of products at Bionicon and Trenoli, we have made the conscious decision for an in-house exhibition this year to present our innovative products with the latest technical components in detail in a pleasant ambience and to show the headquarters of our company. We are very much looking forward to the personal exchange with the trade partners. The brands Benelli, Kymco, Voge and the latest electric scooters rom Keeway will also be exhibited for all interested parties.”
Author: Alexander Schmitz

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