On September 16 and 17, 2023, MSA GmbH organises an in-house exhibition for their brands Bionicon and Trenoli for all dealers and retailers in Germany and Austria at Max-Reger-Halle in Weiden. The family-run company from Weiden in der Oberpfalz will present the 2024 innovations from Bionicon and Trenoli for the first time and offer exclusive in-house exhibition conditions.
Visitors can look forward to an entertaining accompanying programme, among others a Bavarian brunch at the MSA headquarters, informative expert presentations about the latest components from Bosch, Magura, Shimano and Ergotec, important information on bicycle technology and safety from Zedler-Institut, test rides on the two-wheeler test run course, personal discussions with experts from the industry and a dinner including a big after-show party with a DJ. The entire bicycle expert team will be on the spot and answer the questions of the dealers and retailers on both days. In this connection, MSA managing director Gerald Federl states: “We have carefully analysed the needs of our target groups, invested a lot of time in the development of our new models and placed the highest value on high-quality production and assembly. As we are very proud of our brand-new full range of products at Bionicon and Trenoli, we have made the conscious decision for an in-house exhibition this year to present our innovative products with the latest technical components in detail in a pleasant ambience and to show the headquarters of our company. We are very much looking forward to the personal exchange with the trade partners. The brands Benelli, Kymco, Voge and the latest electric scooters rom Keeway will also be exhibited for all interested parties.”
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Author: Alexander Schmitz