All about bicycles, electric-assisted bikes, technology and safety in the press

The most common safety risks that we come across in our daily work around bicycle safety, technology and operating instructions are also published by us in articles in the leading German special-interest magazines TOUR (Europe's road bike magazine no. 1), BIKE (Europe's mountain bike magazine no. 1), MYBIKE and EMTB in order to make this information, which is important for the industry, available to a wider public.

For many years now, the Eurobike Show Daily, trade fair magazine of the annual Eurobike Show, has also given us the opportunity to publish our view of major developments in the cycle industry in full-page articles.

We also speak regularly in independent expert presentations about all areas of bicycle technology and the bicycle market. In addition, we are quoted by further special-interest magazines of the industry and the trade as well as increasingly by radio and television in their media reports, which shows us that we are spot on with our advice. The section "News" informs you about the latest news from our specialist areas. The reports and publications of this section are listed chronologically or according to areas of interest.

SAZbike 08/2005
Reading time 1:00 minute

The one whose name is on a product, is the manufactuer in the eyes of the law

House brands are popular with bike dealers, because they have a higher spread and more interesting price ranges.

Munich - House brands are popular with bike dealers, because they have a higher spread and more interesting price ranges. But product liability often puts a sudden end to the joy: Many dealers do not include this risk in their calculation and it comes as a rude surprise when they are held responsible in cases of loss. The greatest risks can be avoided, however. How, explains bike-expert Dirk Zedler in an interview with SAZbike:

SAZbike: What do dealers have to consider when offering bikes under their own brand-name?

Dirk Zedler: Basically, the one who puts his name or his brand on a product, is the manufacturer in the eyes of the law. You assume the role of a bike manufacturer at full volume. And with this, all rights and duties arising from the product liability law and similar laws.

(...)

SAZbike: What else does the manufacturer have to consider when assembling bikes himself?

Dirk Zedler: It is important to attach an owner's manual in the respective country's mother tongue to his self-assembled bikes. There are verdicts by the Federal Supreme Court, the counry's highest court, in which a manufacturer of drinks dispensers was sentenced to paying damages after an operating error because only an English owner's manual was included. Such things gain more and more importance in jurisdiction. Further, owner's manuals are not only important when it comes to liability, but are also a sign of good customer service.

(...)

SAZbike-editor Markus Fritsch talked to Dirk Zedler

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