All about bicycles, electric-assisted bikes, technology and safety in the press

In our daily work as we deal with bicycle safety, technology and user manuals we come across lots of safety risks. The most frequent ones are published in articles of the leading German special-interest magazines TOUR – Europas Rennrad-Magazin Nr. 1, BIKE – Das Mountainbike Magazin Europas Nr. 1 and E-Bike – Das Pedelec-Magazin to make this information important for the sector accessible to a wider public.

For many years now the Eurobike Show Daily accompanying the annual international Eurobike Show has given us the opportunity to publish our perspective on major developments in the cycle industry in full-page articles.

We also speak regularly in independent lectures about all topics relating to bicycle technology and bicycle market. In addition, we are regularly cited by further special-interest magazines or trade journals as well as more and more by radio and television and in their media reports, which shows us that we are completely right with our information. The section NEWS informs you about the latest news from our specialist fields. The reports and publications of this section are listed chronologically or according to topics of interest.

SAZbike 08/2005
Reading time 1:00 minute

The one whose name is on a product, is the manufactuer in the eyes of the law

House brands are popular with bike dealers, because they have a higher spread and more interesting price ranges.

Munich - House brands are popular with bike dealers, because they have a higher spread and more interesting price ranges. But product liability often puts a sudden end to the joy: Many dealers do not include this risk in their calculation and it comes as a rude surprise when they are held responsible in cases of loss. The greatest risks can be avoided, however. How, explains bike-expert Dirk Zedler in an interview with SAZbike:

SAZbike: What do dealers have to consider when offering bikes under their own brand-name?

Dirk Zedler: Basically, the one who puts his name or his brand on a product, is the manufacturer in the eyes of the law. You assume the role of a bike manufacturer at full volume. And with this, all rights and duties arising from the product liability law and similar laws.

(...)

SAZbike: What else does the manufacturer have to consider when assembling bikes himself?

Dirk Zedler: It is important to attach an owner's manual in the respective country's mother tongue to his self-assembled bikes. There are verdicts by the Federal Supreme Court, the counry's highest court, in which a manufacturer of drinks dispensers was sentenced to paying damages after an operating error because only an English owner's manual was included. Such things gain more and more importance in jurisdiction. Further, owner's manuals are not only important when it comes to liability, but are also a sign of good customer service.

(...)

SAZbike-editor Markus Fritsch talked to Dirk Zedler

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