All about bicycles, electric-assisted bikes, technology and safety in the press

The most common safety risks that we come across in our daily work around bicycle safety, technology and operating instructions are also published by us in articles in the leading German special-interest magazines TOUR (Europe's road bike magazine no. 1), BIKE (Europe's mountain bike magazine no. 1), MYBIKE and EMTB in order to make this information, which is important for the industry, available to a wider public.

For many years now, the Eurobike Show Daily, trade fair magazine of the annual Eurobike Show, has also given us the opportunity to publish our view of major developments in the cycle industry in full-page articles.

We also speak regularly in independent expert presentations about all areas of bicycle technology and the bicycle market. In addition, we are quoted by further special-interest magazines of the industry and the trade as well as increasingly by radio and television in their media reports, which shows us that we are spot on with our advice. The section "News" informs you about the latest news from our specialist areas. The reports and publications of this section are listed chronologically or according to areas of interest.

Mannheim, 2011/11/18
Reading time 0:40 minutes

Baden-Wuerttemberg’s most bicycle friendly employer awarded

Today, the German Environmental Management Association (B.A.U.M. e.V.) has awarded together with the Baden-Wuerttemberg Ministry of Transport and Infrastructure "Baden-Wuerttemberg’s most bicycle friendly employer" in Mannheim.

The award was presented by the Minister of Transport Winfried Hermann and B.A.U.M. board member Dieter Bruebach.

Since its foundation as a pure office of bicycle experts 18 years ago, everything has been focused exclusively on bicycles in the Ludwigsburg company Zedler – Institut für Fahrradtechnik und -Sicherheit GmbH. The fact that the company is a bicycle friendly employer also for its staff, has been demonstrated impressively by Zedler’s winning in the category employer of 5-49 employees. He keeps available, for example, company-own bicycles including cycling helmets for going to the post office, riding during the lunch break and attending supplier companies nearby. For staff members high value company bicycles are also made available for private use. The targeted, comprehensive program to promote cycling has turned even staff members into regular cyclists that had nothing to do with bicycles before joining the company.

Source: Baden-Wuerttemberg Ministry of Transport and Infrastructure

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