The competition organised for the second time by the German Environmental Management Association (B.A.U.M. e.V.) and led by the board member Dieter Bruebach is promoted by the Federal Ministry of Transport, Buildings and Urban Affairs and on state level by the state Baden-Wuerttemberg.
It is addressed to employers who provide particular support to employees using the bicycle as a means of transport. The infrastructure necessary for this purpose must be made available by the employer and the mobility with low CO2-emissions must be anchored in the company philosophy.
Zedler – Institut für Fahrradtechnik und -Sicherheit GmbH was awarded in the category of "5 to 49 employees". During the celebratory award ceremony at the Technoseum in Mannheim, it was pointed out by jury member Albert Herresthal, chairman of VSF, in his laudatory speech that it was in particular the distribution of the cycle virus promoted by the management infecting not only many of the employees, but also parts of their families and beyond that convinced the jury.
Zedler achieved the success in the competition due to the exemplary infrastructure in the company building in Ludwigsburg. The company offers covered and illuminated bicycle stands directly in the entrance area, a changing room with lockers and shower facilities, a drying room as well as the possibility to service own or company bicycles under professional guide and to make repairs. In addition, the common kitchen offers free drinks, such as apple juice, from local meadows for thirsty cyclists. Furthermore, there are company bicycles for short business trips and the possibility of purchasing bicycle components at reduced prices. All this could convince the jury, just like the motivation to commute to work by bike which is actively practised by the company management.