All about bicycles, electric-assisted bikes, technology and safety in the press

The most common safety risks that we come across in our daily work around bicycle safety, technology and operating instructions are also published by us in articles in the leading German special-interest magazines TOUR (Europe's road bike magazine no. 1), BIKE (Europe's mountain bike magazine no. 1), MYBIKE and EMTB in order to make this information, which is important for the industry, available to a wider public.

For many years now, the Eurobike Show Daily, trade fair magazine of the annual Eurobike Show, has also given us the opportunity to publish our view of major developments in the cycle industry in full-page articles.

We also speak regularly in independent expert presentations about all areas of bicycle technology and the bicycle market. In addition, we are quoted by further special-interest magazines of the industry and the trade as well as increasingly by radio and television in their media reports, which shows us that we are spot on with our advice. The section "News" informs you about the latest news from our specialist areas. The reports and publications of this section are listed chronologically or according to areas of interest., 2023/03/22
Reading time 1:00 minute

Dream job “bicycle” – Here you will find your vocation

Spring is just around the corner, the number of cyclists on the roads is increasing and the demand in the bicycle shops is also rising day by day. A question that is particularly preying on Mailin’s mind today at the beginning of the German podcast: Am I mistaken, or does nobody buy a bicycle anymore?

Of course, her question alludes to the fact that more and more customers are using job bike leasing. In a small excursus, you will learn why every company today should offer leasing.
Employee satisfaction is the keyword.
By the way, there are particularly many satisfied employees in the cycle industry.
In the last episode, you have already listened to two exciting interviews and gained insights into the labour force campaign of the German service and bicycle association VSF. Today, three other interview guests expect you on this topic. You will learn about the multiple options and the many professions in the industry.
My guests:
• Dirk Zedler from Zedler-Group
• Gunnar Schmidt from gunnar.derCoach
• Thomas Hasse, city planner of the City of Cuxhaven
In the interviews we will answer the following questions for you:
Do I have to have the topic “bicycle” at my fingertips, if I want to work in the cycle industry? How do I become a city planner? How much money do I earn in the cycle industry? What kind of jobs are there besides selling, workshop and manufacture? How do I become an expert? What are the preconditions to get a foothold in the cycle industry?
German podcast:
Listen to Dirk Zedler from minute 7:50 on


Go back