All about bicycles, electric-assisted bikes, technology and safety in the press

The most common safety risks that we come across in our daily work around bicycle safety, technology and operating instructions are also published by us in articles in the leading German special-interest magazines TOUR (Europe's road bike magazine no. 1), BIKE (Europe's mountain bike magazine no. 1), MYBIKE and EMTB in order to make this information, which is important for the industry, available to a wider public.

For many years now, the Eurobike Show Daily, trade fair magazine of the annual Eurobike Show, has also given us the opportunity to publish our view of major developments in the cycle industry in full-page articles.

We also speak regularly in independent expert presentations about all areas of bicycle technology and the bicycle market. In addition, we are quoted by further special-interest magazines of the industry and the trade as well as increasingly by radio and television in their media reports, which shows us that we are spot on with our advice. The section "News" informs you about the latest news from our specialist areas. The reports and publications of this section are listed chronologically or according to areas of interest.

ACE Lenkrad 03.2021 03.2021
Reading time 3:30 minutes

E-bikes from car manufacturers

No matter whether Porsche, Jeep or VW: Well-known brands are paying attention to e-bikes, and this not for the first time. What can be expected from the new electric bikes of the car manufacturers?

Car manufacturers make a new attempt to enrich their portfolio with electric bikes. “It’s picking up speed”, says Dirk Zedler who as head of the bicycle test institute Zedler in Ludwigsburg is already now dealing with bicycles that will not be launched on the market until next year.

Currently, Porsche has joined forces with Rotwild, a specialist for sporty e-bikes. Two Porsche models have been manufactured there since this spring. The design originates from Porsche, the technical know-how from Rotwild. They are high-end products at expectedly high prices. It’s not the first time that car manufacturers offer e-bikes. Smart started in 2021 with a model, Audi cooperated with Winora and BH Bikes, and also Alfa Romeo, Maserati, Lamborghini, Ford or Toyota had their brand logo attached to e-bikes.

But often the projects failed due to high prices and a lack of service network. Peugeot as a traditional bicycle manufactuter presented a whole range of new electric bikes in summer 2020. However, there is currently no marketing in Germany because there is no sales and service network here. Nevertheless, German customers can order from the French webshop.
Now, two new players on the market want to make it better: Jeep e-bikes and VW. The Americans sell their low-cost models through Elektro Mobile Deutschland GmbH, a dealer network is being set up, maintenance and repairs are to be carried out via a mobile service or in partner workshops. And in Hanover, the engineers of Volkswagen Commercial Vehicles have developed an e-cargo bike with additional service and maintenance offer. As regards the price, they will orientate towards the market. Let’s wait and see for the offers with which other car brands will appear on the market.


Read the entire article online on page 16

Author: Stefan Weißenborn


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