All about bicycles, electric-assisted bikes, technology and safety in the press

In our daily work as we deal with bicycle safety, technology and user manuals we come across lots of safety risks. The most frequent ones are published in articles of the leading German special-interest magazines TOUR – Europas Rennrad-Magazin Nr. 1, BIKE – Das Mountainbike Magazin Europas Nr. 1 and E-Bike – Das Pedelec-Magazin to make this information important for the sector accessible to a wider public.

For many years now the Eurobike Show Daily accompanying the annual international Eurobike Show has given us the opportunity to publish our perspective on major developments in the cycle industry in full-page articles.

We also speak regularly in independent lectures about all topics relating to bicycle technology and bicycle market. In addition, we are regularly cited by further special-interest magazines or trade journals as well as more and more by radio and television and in their media reports, which shows us that we are completely right with our information. The section NEWS informs you about the latest news from our specialist fields. The reports and publications of this section are listed chronologically or according to topics of interest.

Fahrradwirtschaft Insight Newsletter 11/2022
Reading time 0:35 minutes

Information service cycle industry

Is the cycle industry sustainable on the grounds alone that cycling itself is environmentally friendly? Perhaps some companies in the industry have thought (or wanted to think?) like this or similar for (too) long But fortunately those times are over for good.

There is no carte blanche for e-bikes and bicycles, this is something that the leaders of the cycle industry agree upon. All companies bear ecological and social responsibility, and this realisation is now also leading to visible results. Many German bicycle and component manufacturers present new sustainable concepts in these months and regularly report on how they reduce consumption of resources, environmental impacts and make a positive contribution to local or social development.

Recently, the Federal Ministry for Economic Affairs and Climate Action (BMWK) accepted Zedler-Institut as the first company in the cycle industry into the exclusive circle of 51 Germany Companies for Climate Protection. The trend-setting think tank for the conceptual preliminary work on the topic is Bike Brain Pool that shows specific ways with their BIKE CHARTER. But legal framework also remains important, see the Supply Chain Act, so that the development towards sustainability can take place under fair market conditions.


Author: Albert Herresthal

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