All about bicycles, electric-assisted bikes, technology and safety in the press

The most common safety risks that we come across in our daily work around bicycle safety, technology and operating instructions are also published by us in articles in the leading German special-interest magazines TOUR (Europe's road bike magazine no. 1), BIKE (Europe's mountain bike magazine no. 1), MYBIKE and EMTB in order to make this information, which is important for the industry, available to a wider public.

For many years now, the Eurobike Show Daily, trade fair magazine of the annual Eurobike Show, has also given us the opportunity to publish our view of major developments in the cycle industry in full-page articles.

We also speak regularly in independent expert presentations about all areas of bicycle technology and the bicycle market. In addition, we are quoted by further special-interest magazines of the industry and the trade as well as increasingly by radio and television in their media reports, which shows us that we are spot on with our advice. The section "News" informs you about the latest news from our specialist areas. The reports and publications of this section are listed chronologically or according to areas of interest.

Radfahren 5/2022
Reading time 0:45 minutes

“Making Progressive Mobility Simple”

At the Parliamentary Evening of the bicycle industry in Berlin, Federal Minister of Transport Volker Wissing took a clear stand in favour of cycling for the first time. He emphasized the central role of the bicycle for the change in mobility in Germany.

Inspecting bicycle details: Germany's Transport Minister Dr Volker Wissing and Dirk Zedler

The bicycle is like a dream that is real: “Everywhere we are looking for and researching for the mobility solution. It should be efficient, climate-friendly, affordable, clean, independent of fossil fuels and, if possible, also convey a feeling of freedom,” said Wissing at the State Representation of North Rhine-Westphalia. “The bicycle combines almost all the aspects I just mentioned.”

The organising German bicycle associations, Zweirad-Industrie-Verband (ZIV), Bundesvereinigung Zukunft Fahrrad (BVZF) and Verbund Service und Fahrrad (VSF), welcomed Wissing's announcement that the special Urban and Rural Programme would be continued beyond 2023 for at least the current legislative period. The special programme bundles numerous possibilities of funding the traffic policy on the spot. Until the end of 2023, the programme, which was launched by the last Merkel cabinet, includes funding totalling 670 million Euros.

Author: SK
Photo: Bernd Lammel

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