All about bicycles, electric-assisted bikes, technology and safety in the press

The most common safety risks that we come across in our daily work around bicycle safety, technology and operating instructions are also published by us in articles in the leading German special-interest magazines TOUR (Europe's road bike magazine no. 1), BIKE (Europe's mountain bike magazine no. 1), MYBIKE and EMTB in order to make this information, which is important for the industry, available to a wider public.

For many years now, the Eurobike Show Daily, trade fair magazine of the annual Eurobike Show, has also given us the opportunity to publish our view of major developments in the cycle industry in full-page articles.

We also speak regularly in independent expert presentations about all areas of bicycle technology and the bicycle market. In addition, we are quoted by further special-interest magazines of the industry and the trade as well as increasingly by radio and television in their media reports, which shows us that we are spot on with our advice. The section "News" informs you about the latest news from our specialist areas. The reports and publications of this section are listed chronologically or according to areas of interest.

VSF - Megapost 07/2023
Reading time 0:30 minutes

Podcasts on the dream job ‘bicycle’ and on the labour force campaign of the cycle industry


Since 2019 there has been a labour force campaign of the cycle industry. Since then, thousands of graduates leaving school or at the end of their apprenticeships as well as lateral entrants and career jumpers have found out about their dream job in the cycle industry at and use the job finder for their application. The campaign provides a major contribution to effectively face the labour shortage in our industry!

Two well-researched and entertaining German podcasts by Rad&Tour Cuxhaven, partner of the labour force campaign from the very beginning, deal with exactly these topics (see further below). Our clear recommendation for you: listen - share - subscribe to the German podcast.


Episode 2: Dream job “bicycle“ – Here you will find your vocation

Spring is just around the corner, the number of cyclists on the roads is increasing and the demand in the bicycle shops is also rising. A question that is particularly preying on Mailin Busko’s mind today: “Am I mistaken, or does nobody buy a bicycle anymore?”. Her question alludes to the fact that more and more customers are using job bike leasing. In an excursus, you will learn why every company today should offer leasing. Employee satisfaction is the keyword.

There are particularly many satisfied employees in the cycle industry. In episode 1, you have already listened to two exciting interviews and gained insights into the labour force campaign. In episode 2, three other interview guests await you on this topic: You will learn about the multiple options and the many professions in the industry.

  • Dirk Zedler, Zedler-Group
  • Gunnar Schmidt, gunnar.derCoach
  • Thomas Hasse, city planner of the City of Cuxhaven


Listen to Dirk Zedler in the German podcast from minute 7:50 on

Author: VSF team
Photo: VSF

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