All about bicycles, electric-assisted bikes, technology and safety in the press

In our daily work as we deal with bicycle safety, technology and user manuals we come across lots of safety risks. The most frequent ones are published in articles of the leading German special-interest magazines TOUR – Europas Rennrad-Magazin Nr. 1, BIKE – Das Mountainbike Magazin Europas Nr. 1 and E-Bike – Das Pedelec-Magazin to make this information important for the sector accessible to a wider public.

For many years now the Eurobike Show Daily accompanying the annual international Eurobike Show has given us the opportunity to publish our perspective on major developments in the cycle industry in full-page articles.

We also speak regularly in independent lectures about all topics relating to bicycle technology and bicycle market. In addition, we are regularly cited by further special-interest magazines or trade journals as well as more and more by radio and television and in their media reports, which shows us that we are completely right with our information. The section NEWS informs you about the latest news from our specialist fields. The reports and publications of this section are listed chronologically or according to topics of interest.

Fahrradwirtschaft Insight Newsletter 10/2021
Reading time 0:35 minutes

Sustainability: Cycle industry is also becoming greener


For a long time, the bicycle industry contented itself with selling an environmentally friendly product.

In the meantime, however, there are committed efforts to become more sustainable as an industry as well, initiated, among other things, by the think-tank „BikeBrainpool“. Some companies regularly publish sustainability reports, e.g. the e-bike manufacturer Riese & Müller, the test institute Zedler or the globally acting Trek-Group. Supply chains are also to become more transparent in the future – in line with the supply chain law of the current German federal government. With the tyre manufacturer Schwalbe a major company in the bicycle industry is now committed to “Fair Trade”. The focus here is on the natural raw material caoutchouc, which is mostly cultivated in smallholder structures. By joining “Fair Rubber e.V.”, Schwalbe commit themselves to paying a price that is around 45% above the world market price of natural rubber.


Author: Albert Herresthal

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