All about bicycles, electric-assisted bikes, technology and safety in the press

The most common safety risks that we come across in our daily work around bicycle safety, technology and operating instructions are also published by us in articles in the leading German special-interest magazines TOUR (Europe's road bike magazine no. 1), BIKE (Europe's mountain bike magazine no. 1), MYBIKE and EMTB in order to make this information, which is important for the industry, available to a wider public.

For many years now, the Eurobike Show Daily, trade fair magazine of the annual Eurobike Show, has also given us the opportunity to publish our view of major developments in the cycle industry in full-page articles.

We also speak regularly in independent expert presentations about all areas of bicycle technology and the bicycle market. In addition, we are quoted by further special-interest magazines of the industry and the trade as well as increasingly by radio and television in their media reports, which shows us that we are spot on with our advice. The section "News" informs you about the latest news from our specialist areas. The reports and publications of this section are listed chronologically or according to areas of interest.

nemo - November 2013, issue 1
Reading time 1:00 minute

The bicycle guru

In his institute he solves serious problems so that everything keeps going round. The Ludwigsburg engineer Dirk Zedler is a much sought-after expert in Germany when it comes to bicycle technology.

Passion brings suffering and at a closer look the one goes hand in glove with the other one. Dirk Zedler knows this only too well. The man is a passionate cyclist. His horse is the iron horse and his mission the conviction that tomorrow’s mobility should be less determined by four-wheel horse power giants and more by feather light high-tech machines. The suffering lies in the fact that people do not easily get used to other habits. Revolutions take their time in these latitudes. "It's progressing slowly", says Zedler. "But I'm persistent."

Such a sentence from him is rather a promise than a threat. The engineer is 50 years old; two thirds of it he has been dealing with bicycles and their technical potential. The effects of the two-wheel matter and him are like salt water. The more you drink of it, the thirstier you become. And Dirk Zedler is thirsty for new horizons of mobility. (…)

Read the entire article here

Author: Michael Ohnewald

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