22 companies of the BIKEBRAINPOOL, the bicycle industry’s think tank, are among the first signatories of the Bike Charter: ABUS, BIKE & CO, B.O.C., Croozer, Delius Klasing, Fellowz, Hebie, Humpert, IDBerlin, JobRad, Kienzler, Pressedienst Fahrrad, Radlager, Schwalbe, Riese & Müller, Rose Bikes, Thun, Velokonzept, VSF, Wertgarantie, WSM and Zedler.
"We are very pleased that the bicycle industry is now awakening from a deep slumber and recognising that it is actually also a political actor. Those who buy bicycles actually need the change in traffic policy. For 70 years, car manufacturers have been influencing politics very successfully, bicycle manufacturers somehow not at all. This is now changing. As sustainable management pays off”, says Ragnhild Sørensen of Changing Cities.
For the companies, it is about optimising internal processes on the one hand, but also simply about image. The external pressure to enable sustainable production processes is of course enormous for the bicycle industry. At the same time, however, bicycle production is also enormously promising for the future. In Glasgow, the following was projected on an exhibition hall of the COP26: THIS MACHINE FIGHTS CLIMATE CHANGE. The meaning behind was neither an e-car nor any future device that can suck CO2 out of the atmosphere. What was meant was the bicycle: two wheels, chain, handlebars - and a human being using it. A bicycle is a bicycle is a climate change machine…
“For decades activists have been fighting for a redistribution of public space, for fairer mobility and the banal thing of safe cycling. Science has always confirmed and supported us on the basis of the facts. However, the clear commitment from the industry is new. That’s good!”, says Sørensen.
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Author: changing cities.org