All about bicycles, electric-assisted bikes, technology and safety in the press

The most common safety risks that we come across in our daily work around bicycle safety, technology and operating instructions are also published by us in articles in the leading German special-interest magazines TOUR (Europe's road bike magazine no. 1), BIKE (Europe's mountain bike magazine no. 1), MYBIKE and EMTB in order to make this information, which is important for the industry, available to a wider public.

For many years now, the Eurobike Show Daily, trade fair magazine of the annual Eurobike Show, has also given us the opportunity to publish our view of major developments in the cycle industry in full-page articles.

We also speak regularly in independent expert presentations about all areas of bicycle technology and the bicycle market. In addition, we are quoted by further special-interest magazines of the industry and the trade as well as increasingly by radio and television in their media reports, which shows us that we are spot on with our advice. The section "News" informs you about the latest news from our specialist areas. The reports and publications of this section are listed chronologically or according to areas of interest., November 4, 2021
Reading time 1:10 minutes

This machine fights climate change every day

The bicycle industry has worked out an action plan, a so-called Bike Charter for sustainable management. This not only includes supply chains and social responsibility towards employees, but the think tank now also openly acknowledges the need for political lobbying. Changing Cities welcome the initiative because the climate change deniers still have far too much money and far too much power.

22 companies of the BIKEBRAINPOOL, the bicycle industry’s think tank, are among the first signatories of the Bike Charter: ABUS, BIKE & CO, B.O.C., Croozer, Delius Klasing, Fellowz, Hebie, Humpert, IDBerlin, JobRad, Kienzler, Pressedienst Fahrrad, Radlager, Schwalbe, Riese & Müller, Rose Bikes, Thun, Velokonzept, VSF, Wertgarantie, WSM and Zedler.

"We are very pleased that the bicycle industry is now awakening from a deep slumber and recognising that it is actually also a political actor. Those who buy bicycles actually need the change in traffic policy. For 70 years, car manufacturers have been influencing politics very successfully, bicycle manufacturers somehow not at all. This is now changing. As sustainable management pays off”, says Ragnhild Sørensen of Changing Cities.

For the companies, it is about optimising internal processes on the one hand, but also simply about image. The external pressure to enable sustainable production processes is of course enormous for the bicycle industry. At the same time, however, bicycle production is also enormously promising for the future. In Glasgow, the following was projected on an exhibition hall of the COP26: THIS MACHINE FIGHTS CLIMATE CHANGE. The meaning behind was neither an e-car nor any future device that can suck CO2 out of the atmosphere. What was meant was the bicycle: two wheels, chain, handlebars - and a human being using it. A bicycle is a bicycle is a climate change machine…

“For decades activists have been fighting for a redistribution of public space, for fairer mobility and the banal thing of safe cycling. Science has always confirmed and supported us on the basis of the facts. However, the clear commitment from the industry is new. That’s good!”, says Sørensen.


Read the entire article online.

Author: changing

Go back