All about bicycles, electric-assisted bikes, technology and safety in the press

The most common safety risks that we come across in our daily work around bicycle safety, technology and operating instructions are also published by us in articles in the leading German special-interest magazines TOUR (Europe's road bike magazine no. 1), BIKE (Europe's mountain bike magazine no. 1), MYBIKE and EMTB in order to make this information, which is important for the industry, available to a wider public.

For many years now, the Eurobike Show Daily, trade fair magazine of the annual Eurobike Show, has also given us the opportunity to publish our view of major developments in the cycle industry in full-page articles.

We also speak regularly in independent expert presentations about all areas of bicycle technology and the bicycle market. In addition, we are quoted by further special-interest magazines of the industry and the trade as well as increasingly by radio and television in their media reports, which shows us that we are spot on with our advice. The section "News" informs you about the latest news from our specialist areas. The reports and publications of this section are listed chronologically or according to areas of interest., 2023/11/17
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Zukunft Fahrrad: New board widens the range

With the Nextbike founder Mareike Rauchhaus and the insurance manager Uwe Huesch from Assona the cycle industry association repositions itself strategically. And intends to gain still more relevance.

With the election of Mareike Rauchhaus from nextbike and Uwe Huesch from assona insurances to the Zukunft Fahrrad board, the industry association wants to reposition itself strategically. According to Berlin-based association, the diversity of the cycle industry should be represented with the new appointments even better than before, not only by the members but also by the management. Thanks to the wide-ranging expertise of the board, the Zukunft Fahrrad team is therefore very well positioned to meet the current challenges of the industry and break new ground, states the association. Mareike Rauchhaus has been in charge of communications at nextbike for almost 15 years and helped build the company from a micromobility pioneer to the market leader in bike sharing.

“I see the interests of shared mobility service providers very well represented. I also bring a female perspective of the industry to the board. Because to make mobility fit for the future, it must become more diverse, at the planning, decision-making and usage levels,” finds sharing pioneer Rauchhaus.

As a Managing Director Sales and Marketing of assona Uwe Huesch plays a key role in opening up new business areas and entering new markets and wants to contribute with his expertise in the fields of insurance and leasing to continuing this success story of the association.

“I want to give the bicycle the appreciation in mobility that it has long deserved,” explains Huesch.

Chairman Ulrich Prediger, founder of JobRad was reelected. Dorothee Heine (Two Wheels Good), Dirk Zedler (Zedler institute) and Peter Huerter (Fahrrad XXL) were also confirmed as members of the board. Jakub Kopinski (PuntaVelo) and Oliver Hagen (Lofino) left the board.

I’m very happy that with the election of Uwe Huesch and Mareike Rauchhaus we have won two persons with huge experience in completely different fields of the sector. This also helps Zukunft Fahrrad to make the cycle industry heard politically in all its facets,” declared Zukunft Fahrrad Managing Director Wasilis von Rauch.

Author: Johannes Reichel

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