All about bicycles, electric-assisted bikes, technology and safety in the press

The most common safety risks that we come across in our daily work around bicycle safety, technology and operating instructions are also published by us in articles in the leading German special-interest magazines TOUR (Europe's road bike magazine no. 1), BIKE (Europe's mountain bike magazine no. 1), MYBIKE and EMTB in order to make this information, which is important for the industry, available to a wider public.

For many years now, the Eurobike Show Daily, trade fair magazine of the annual Eurobike Show, has also given us the opportunity to publish our view of major developments in the cycle industry in full-page articles.

We also speak regularly in independent expert presentations about all areas of bicycle technology and the bicycle market. In addition, we are quoted by further special-interest magazines of the industry and the trade as well as increasingly by radio and television in their media reports, which shows us that we are spot on with our advice. The section "News" informs you about the latest news from our specialist areas. The reports and publications of this section are listed chronologically or according to areas of interest. 2018/04/18
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Zedler Institut awarded "VSF Ethikpreis"

VSF praises ecological new building - On the occasion of the vivavelo conference of the cycle industry the "VSF..Ethikpreis" was awarded on April 16th in Berlin. The award was given to Zedler-Institut for their ecologically thought out new company building.

In his laudatory speech Albert Herresthal, managing director of the German service and bicycle association VSF e.V., pointed out that with this exemplary building company founder and owner Dirk Zedler would set an ethical vision which were far beyond functionality and aesthetics. The new energy-efficient building with a large-scale photovoltaic system on the roof not only includes modern offices, but also a training and seminar area with integrated bicycle museum, a bicycle parking with 42 spaces including charging facilities for pedelecs and a large terrace with view on the orchard meadow created for the building.

“It makes us very happy and proud at the same time that the jury acknowledges our vision and decided to award us the VSF..Ethikpreis”, declared Dirk Zedler during the prize ceremony. “Our expansion was a necessity due to the very good order situation and reflects at the same time that the cycle sector becomes more professional.”

Dirk Zedler has been working for the German special-interest magazines TOUR and BIKE as permanent freelancer in the technology department for many years. Together with Robert Kühnen he developed the first test stands for bicycle tests at TOUR in 1995. To date all TOUR test stands originate from the cooperation with Dirk Zedler, founder and managing director of Zedler Group.

The "VSF..Ethikpreis" is regularly awarded to players of the cycle industry committed to both humans and cycles beyond commercial concerns. With the invitation for nominations for this Ethikpreis including a prize money of 1,000 Euro, the VSF underlines their commitment to social action, fair work conditions, a respectful interaction with humans and nature as well as to an eco-friendly, sustainable way of working in the entire economic process. This award of ethical action is to inspire imitators, thus supporting a mutual ethical-social further development of the cycle industry.

Author: Kristian Bauer
Photo: German service and bicycle association VSF e.V.

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