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velobiz.de, 2023/12/12
Reading time 1:45 minutes

Bicycle competition appoints prestigious expert jury for the first time

From now on, the Cyclingworld Award will be presented by a five-member expert jury. This is certainly not the only restructuring for the allocation of its awards the winners of which will be honoured at the opening of the Dusseldorf bicycle fair on March 15.

Cyclingworld Europe invites to attend the sixth edition in Dusseldorf from March 15 to 17. The exhibition space at Areal Böhler is almost fully booked, as velobiz.de reported. Part of the event has always been the Cyclingworld Award, presented to particularly exciting products from the world of bicycles.
 
Originally conceived as a purely audience award, a significant overhaul is planned for 2024, with the criteria for individual awards adjusted, and, notably, a high-profile expert jury having the final say on the allocation of the awards.
 
“The Cyclingworld Europe Awards have gained increasing significance in recent years. To meet this development, we have significantly professionalized and enhanced the award presentation for 2024. This is primarily achieved by transforming the award from a purely audience voting system into a combination of audience and expert jury awards," says Stefan Maly, the initiator of the exhibition.
 
Exhibitors and non-exhibitors can submit their products online through the exhibition's website until February 1, 2024, at the latest. Specifically, one award will be given for each of the categories: Cargo, Road, Urban, Gravel, Kids, MTB/ATB, Fashion & Accessories, and Parts & Technology.
 
However, unlike before, more detailed information about the products is required for submissions to meet the participation criteria. For the first time, there will also be a fee for submitting an award application, but it is reasonable. After the submission phase, the public voting will take place online, from which the top eight to ten finalists in each category will be shown to the expert jury.
 

Five-member jury

The expert jury is made up of five industry experts from different fields. The jury includes Dirk Zedler, founder and CEO of the Zedler-Group, the product designer and the member of the Advisory Board for Creative Industries at BMAW in Austria Michael Lanz, the Professor of Sustainable Design at Wilhelm Büchner University in Darmstadt and CEO of econcept, Agency for Sustainable Design Ursula Tischner as well as the bicycle journalist Wolfgang Scherreiks and Paul Kefer, CEO of Munix Finest Bicycles and Stilrad.
 
Author: Jürgen Wetzstein
Photo: Cyclingworld Europe