All about bicycles, electric-assisted bikes, technology and safety in the press

The most common safety risks that we come across in our daily work around bicycle safety, technology and operating instructions are also published by us in articles in the leading German special-interest magazines TOUR (Europe's road bike magazine no. 1), BIKE (Europe's mountain bike magazine no. 1), MYBIKE and EMTB in order to make this information, which is important for the industry, available to a wider public.

For many years now, the Eurobike Show Daily, trade fair magazine of the annual Eurobike Show, has also given us the opportunity to publish our view of major developments in the cycle industry in full-page articles.

We also speak regularly in independent expert presentations about all areas of bicycle technology and the bicycle market. In addition, we are quoted by further special-interest magazines of the industry and the trade as well as increasingly by radio and television in their media reports, which shows us that we are spot on with our advice. The section "News" informs you about the latest news from our specialist areas. The reports and publications of this section are listed chronologically or according to areas of interest., 2015/10/06
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Dirk Zedler awarded as "Hero of the new mobility"

Campaign of the ministry: The Baden-Wurttemberg government honours the "Heroes of the new mobility". The bicycle expert Dirk Zedler is one of all in all ten award winners elected by the jury. Now it’s up to the public to make their vote.

The campaign "Neue Mobilität: bewegt nachhaltig" (New mobility: moves sustainably) of the Baden-Wuerttemberg Ministry of Transport and Infrastructure intends to support those who actively co-create sustainable mobility – be it as scientist, bus driver, businessman or in any other function. With this intention in mind the state award "Heroes of the new mobility" was initiated.

From numerous applications and nominations an expert jury elected all in all ten award winners. Among them Dirk Zedler, founder of Zedler – Institut für Fahrradtechnik und -Sicherheit GmbH. "The fact that I was elected 'hero' is for me a clear signal that not only the jury, but also the Baden-Wurttemberg Ministry of Transport and Infrastructure take notice of the bicycle and the pedelec as equal means of transport", says Zedler happily.

Currently, every citizen has the opportunity of viewing exciting short films and electing all in all three favourites, hereby awarding his three personal public heroes from the all in all ten award winners.

Join the online voting at

Author: Jürgen Wetzstein

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