With 366 product the number applying for the coveted Eurobike Award was quite huge. For the expert panel of six it was a challenging task including a two-stage process to select from a multitude of applicants the product novelties worthy to receive the award.
This task was not only handled with a lot of expertise among the panel members, but also with partly different views on the products handed in. The special-interest media was represented in the Eurobike Award panel by the journalists Marta Villa and Sissi Paersch. Wolfgang Hohman managing a much noticed cycling shop in Dubai had a commercial point of view. As textile designer and endurance athlete the Brit Cat Heraty put in bikewear competence and more, whereas panel member Tarek Rasouli contributed his inside knowledge of the mountain bike scene. With Dirk Zedler a renowned expert for bicycle tests and product safety contributed his professional opinion to the decisions of the judges.
At the end of the two-stage process the expert panel of judges finally agreed on 40 products which will be displayed as trend setters on a prominent stage in a special show at Foyer West of the Friedrichshafen Eurobike Show. For 12 products that in the judges’ opinion had a particularly high innovative character, the Eurobike Award was gold-plated in addition. Furthermore, two other product novelties received the special Green Award in the field of sustainability.
“The bicycle market is currently facing many new influences, such as modified demands on mobility, but also an increasing influence due to digitisation. The Eurobike Award also documents with how much bravour this challenge is handled by the market players in the cycle industry. It offers once again a concentrated view on the innovative future of the bicycle market”, says Eurobike project leader Dirk Heidrich.
Like every year the winners of the Eurobike Award still have to be patient until the curtain rises for the particularly prestigious Gold Awards. These will be published on the first day of the Eurobike Show (Sunday, July 8) during the Award ceremony at Foyer East.
Author: Press release
Photo: Fair Friedrichshafen