All about bicycles, electric-assisted bikes, technology and safety in the press

The most common safety risks that we come across in our daily work around bicycle safety, technology and operating instructions are also published by us in articles in the leading German special-interest magazines TOUR (Europe's road bike magazine no. 1), BIKE (Europe's mountain bike magazine no. 1), MYBIKE and EMTB in order to make this information, which is important for the industry, available to a wider public.

For many years now, the Eurobike Show Daily, trade fair magazine of the annual Eurobike Show, has also given us the opportunity to publish our view of major developments in the cycle industry in full-page articles.

We also speak regularly in independent expert presentations about all areas of bicycle technology and the bicycle market. In addition, we are quoted by further special-interest magazines of the industry and the trade as well as increasingly by radio and television in their media reports, which shows us that we are spot on with our advice. The section "News" informs you about the latest news from our specialist areas. The reports and publications of this section are listed chronologically or according to areas of interest., 2023/03/17
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Zedler-Institut celebrates company anniversary with “Open House Day”

On April 1st, 2023, exactly 30 years after the founding, Dirk Zedler invites guests to Ludwigsburg to celebrate the milestone anniversary, but also to provide insight into how the company has developed over the years.

The Open House Day is no April Fool's joke, as Zedler-Institut emphasises. On this day, the often difficult but ultimately successful path of the company is to be celebrated duly. For one day, the multiple award-winning, climate-positive company building will be open to all interested parties inside and outside the industry.

In the museum, the development of the bicycle can be experienced at first hand and the unique collection of precious bicycles and accessories worth seeing from the last 200 years can be viewed. The Zedler‐ Group team will be available all the time to answer questions and explain what amazing ideas bicycle manufacturers came up with far more than 100 years ago. In house tours, the experts, test engineers and technical documentation experts will accompany the registered visitors for one hour through the rooms, which are typically not open to the public for reasons of confidentiality towards the company's business partners.

Anyone can register for a tour via the company website:

Looking back

In the early 1990s, the mountain bike and triathlon boom was in full swing, with millions of sports bikes sold every year and the number of bicycle accidents increasing at the same time. What was missing were experts who were able to correctly determine the value of bicycles, analyse failures and rate damage patterns with regard to possible courses. In these days, after an apprenticeship as a craftsman, a degree in mechanical engineering, experience in the bicycle trade and many cycling and triathlon events under his belt, Dirk Zedler set up his own business as a bicycle expert. At the CCI, the business idea was commented on with the sentence: “Who needs that?“.

Today, 30 years later, and following tens of thousands of experts reports, countless articles in the special-interest press and consumer magazines and well over 100 lectures, TV appearances and podcasts as an expert, the company founder is content: “The Zedler‐Group has not only made a name for itself with courts and insurers, but also developed into a hidden champion of the global cycle industry with other highly specialised business fields.“

Author: Jürgen Wetzstein
Photo: Zedler-Institut

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