Ludwigsburg. The Oskar-Patzelt-Foundation honoured the work of Zedler-Institut: As one of five finalists from Baden-Wuerttemberg the Ludwigsburg company was awarded at the “Grand Prix of Small and Medium Business”. Accoding to a statement, Zeder-Institut was praised by the jury as driver of progress in the cycle industry: "Since the foundation of the company Zedler-Group has been struggling for the improvements in the technology, quality and safety of bicycles and pedelecs." What convinced the organizers in particular, were the social and the environmental commitment. As examples for this commitment they emphasized the motivational incentives for the employees to commute by bicycle as well as the fact that Zedler-Institut established a bicycle workshop which is open to pupils and asylum seekers for free.
"The award is an honour for us as well as a significant recognition of the bicycle. It underlines that Germany’s bicycle industry has gained in importance," says company founder Dirk Zedler.
The annual business award of the German Oskar-Patzelt-Foundation is regarded as one of the most coveted business awards in Germany. In 2016 4796 companies were nominated for the "Grand Prix of Small and Medium Business" in Germany, in Baden-Wuerttemberg alone these were 874 small and medium-sized companies. The companies themselves cannot apply for the business award, they must be nominated by the municipalities, associations, institutions or other companies. The competition criteria include the overall development of the company, its efforts to maintain jobs or create new ones, the determination for innovations, modernisations, regional commitment as well as service, customer proximity and marketing competence.