In the laudatory speech Zedler-Institut was honoured as driver of progress in the cycle industry: "Since the foundation of the company Zedler-Group has been struggling for the improvements in technology, quality and safety of bicycles and pedelecs." Another point that impressed the organisers in particular was the environmental and social commitment. As examples for this commitment two incentives were emphasized in particular: One of these incentives motivates the employees to use the bicycle for commuting. Another one is a bicycle workshop established and fitted out by Zedler-Institut which is open to pupils and asylum seekers.
Company founder Dirk Zedler says: "The award is a great honour for us as well as a significant recognition of the bicycle. It underlines that Germany’s bicycle industry has gained in importance and no more need to fear comparison with other industrial sectors."
The annual award of the Oskar-Patzelt-Foundation is regarded as one of the most coveted business awards in Germany. In 2016 4796 companies were nominated for the "Grand Prix of Small and Medium Business" in Germany, in Baden-Wuerttemberg alone these were 874 small and medium-sized companies. They have to be nominated by the municipalities, associations, institutions or other companies.