All about bicycles, electric-assisted bikes, technology and safety in the press

The most common safety risks that we come across in our daily work around bicycle safety, technology and operating instructions are also published by us in articles in the leading German special-interest magazines TOUR (Europe's road bike magazine no. 1), BIKE (Europe's mountain bike magazine no. 1), MYBIKE and EMTB in order to make this information, which is important for the industry, available to a wider public.

For many years now, the Eurobike Show Daily, trade fair magazine of the annual Eurobike Show, has also given us the opportunity to publish our view of major developments in the cycle industry in full-page articles.

We also speak regularly in independent expert presentations about all areas of bicycle technology and the bicycle market. In addition, we are quoted by further special-interest magazines of the industry and the trade as well as increasingly by radio and television in their media reports, which shows us that we are spot on with our advice. The section "News" informs you about the latest news from our specialist areas. The reports and publications of this section are listed chronologically or according to areas of interest.

News

BIKE 11/2010
Reading time 0:30 minutes

Lightweight design and no end in sight?

Super light and super robust just doesn’t work together.

Graduate engineer Dirk Zedler, bicycle expert

"Light-weight design is a positive thing, in general, and means that a component is designed to provide the most efficient utilisation of material. The disadvantage hereby is that the component must be optimised in view of a certain purpose. As a result the material is so maxed out that any modified load, crash or improper use can lead to failure. From my experience, many frames and components have reached already the limit for the average biker."

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