All about bicycles, electric-assisted bikes, technology and safety in the press

The most common safety risks that we come across in our daily work around bicycle safety, technology and operating instructions are also published by us in articles in the leading German special-interest magazines TOUR (Europe's road bike magazine no. 1), BIKE (Europe's mountain bike magazine no. 1), MYBIKE and EMTB in order to make this information, which is important for the industry, available to a wider public.

For many years now, the Eurobike Show Daily, trade fair magazine of the annual Eurobike Show, has also given us the opportunity to publish our view of major developments in the cycle industry in full-page articles.

We also speak regularly in independent expert presentations about all areas of bicycle technology and the bicycle market. In addition, we are quoted by further special-interest magazines of the industry and the trade as well as increasingly by radio and television in their media reports, which shows us that we are spot on with our advice. The section "News" informs you about the latest news from our specialist areas. The reports and publications of this section are listed chronologically or according to areas of interest.

EMTB 06/2022-2023
Reading time: 0:30 minutes

Meeting of the industry

E-bikes are booming and we can’t imagine the mobility concepts of the future without them. Automobile giants also share this opinion and are investing heavily in two-wheelers. Is this development a threat or an opportunity for the cycle industry?


Dirk Zedler, bicycle expert

“The cycle industry has traditionally been closer to sports and hobby and has now to adapt to mobility at breakneck speed. Customers expect a high degree of usability, especially with e-bikes, letting them wait two months for a workshop appointment is unacceptable. And the automotive industry no longer classifies e-bikes as accessories like they used to, but approaches the topic strategically which is a risk for the cycle industry. Although the latter has great products, it must not rest on its laurels. Otherwise they will make the same mistake as German car manufacturers: They underestimated Tesla, and by September 2022 their Model Y was the best-selling car in Europe.”


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