All about bicycles, electric-assisted bikes, technology and safety in the press

In our daily work as we deal with bicycle safety, technology and user manuals we come across lots of safety risks. The most frequent ones are published in articles of the leading German special-interest magazines TOUR – Europas Rennrad-Magazin Nr. 1, BIKE – Das Mountainbike Magazin Europas Nr. 1 and E-Bike – Das Pedelec-Magazin to make this information important for the sector accessible to a wider public.

For many years now the Eurobike Show Daily accompanying the annual international Eurobike Show has given us the opportunity to publish our perspective on major developments in the cycle industry in full-page articles.

We also speak regularly in independent lectures about all topics relating to bicycle technology and bicycle market. In addition, we are regularly cited by further special-interest magazines or trade journals as well as more and more by radio and television and in their media reports, which shows us that we are completely right with our information. The section NEWS informs you about the latest news from our specialist fields. The reports and publications of this section are listed chronologically or according to topics of interest.

EMTB 06/2022-2023
Reading time: 0:30 minutes

Meeting of the industry

E-bikes are booming and we can’t imagine the mobility concepts of the future without them. Automobile giants also share this opinion and are investing heavily in two-wheelers. Is this development a threat or an opportunity for the cycle industry?


Dirk Zedler, bicycle expert

“The cycle industry has traditionally been closer to sports and hobby and has now to adapt to mobility at breakneck speed. Customers expect a high degree of usability, especially with e-bikes, letting them wait two months for a workshop appointment is unacceptable. And the automotive industry no longer classifies e-bikes as accessories like they used to, but approaches the topic strategically which is a risk for the cycle industry. Although the latter has great products, it must not rest on its laurels. Otherwise they will make the same mistake as German car manufacturers: They underestimated Tesla, and by September 2022 their Model Y was the best-selling car in Europe.”


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