In our daily work as we deal with bicycle safety, technology and user manuals we come across lots of safety risks. The most frequent ones are published in articles of the leading German special-interest magazines TOUR – Europas Rennrad-Magazin Nr. 1, BIKE – Das Mountainbike Magazin Europas Nr. 1 and E-Bike – Das Pedelec-Magazin to make this information important for the sector accessible to a wider public.
For many years now the Eurobike Show Daily accompanying the annual international Eurobike Show has given us the opportunity to publish our perspective on major developments in the cycle industry in full-page articles.
We also speak regularly in independent lectures about all topics relating to bicycle technology and bicycle market. In addition, we are regularly cited by further special-interest magazines or trade journals as well as more and more by radio and television and in their media reports, which shows us that we are completely right with our information. The section NEWS informs you about the latest news from our specialist fields. The reports and publications of this section are listed chronologically or according to topics of interest.
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Sustainability is one of the topics par excellence at the moment. How can demand for sustainable products be increased?
Dirk Zedler - Zedler-lnstitut für Fahrradtechnik und -Sicherheit
A rethinking of the industry is only gradually beginning.
To date, sustainability has been hardly an issue in the industry, and for good reason. The products bicycle and e-bike stand for sustainable use, but in production considerations as to sustainability generally do play a subordinate role at present, apart from very few exceptions.
But there is movement. If sustainability is made more of a subject of discussion and is used in a way that attracts public attention, the customer demand will also rise.
It’s in particular credibility that many manufacturers see as a decisive criterion in the communication of sustainability. Many of them consider the issue pragmatically, for example with regard to price orientation on the part of the customers.