All about bicycles, electric-assisted bikes, technology and safety in the press

In our daily work as we deal with bicycle safety, technology and user manuals we come across lots of safety risks. The most frequent ones are published in articles of the leading German special-interest magazines TOUR – Europas Rennrad-Magazin Nr. 1, BIKE – Das Mountainbike Magazin Europas Nr. 1 and E-Bike – Das Pedelec-Magazin to make this information important for the sector accessible to a wider public.

For many years now the Eurobike Show Daily accompanying the annual international Eurobike Show has given us the opportunity to publish our perspective on major developments in the cycle industry in full-page articles.

We also speak regularly in independent lectures about all topics relating to bicycle technology and bicycle market. In addition, we are regularly cited by further special-interest magazines or trade journals as well as more and more by radio and television and in their media reports, which shows us that we are completely right with our information. The section NEWS informs you about the latest news from our specialist fields. The reports and publications of this section are listed chronologically or according to topics of interest.

SAZbike 16/2022
Reading time 0:30 minutes

Wake-up call of the car industry

Car manufacturers, suppliers, associations and car dealers are discovering the bicycle. What does that do to the bicycle industry?

SAZbike asks
More and more companies from the automobile and motorbike industry, but also car dealers, are pushing into the bicycle sector. What influence does this have on classic bicycle companies?

Dirk Zedler, Zedler-Institut
The industry is changing, like it has not changed for the past 30 years. I see many bicycle companies in serious danger, small and medium-sized manufacturers as well as dealers.


The car industry contributes individual strengths that the bicycle industry still lacks in parts. Some see this as a serious threat to the bicycle industry.