All about bicycles, electric-assisted bikes, technology and safety in the press

The most common safety risks that we come across in our daily work around bicycle safety, technology and operating instructions are also published by us in articles in the leading German special-interest magazines TOUR (Europe's road bike magazine no. 1), BIKE (Europe's mountain bike magazine no. 1), MYBIKE and EMTB in order to make this information, which is important for the industry, available to a wider public.

For many years now, the Eurobike Show Daily, trade fair magazine of the annual Eurobike Show, has also given us the opportunity to publish our view of major developments in the cycle industry in full-page articles.

We also speak regularly in independent expert presentations about all areas of bicycle technology and the bicycle market. In addition, we are quoted by further special-interest magazines of the industry and the trade as well as increasingly by radio and television in their media reports, which shows us that we are spot on with our advice. The section "News" informs you about the latest news from our specialist areas. The reports and publications of this section are listed chronologically or according to areas of interest.

SAZbike 13/2022
Reading time 0:20 minutes

Contacts, clicks and passion

Many companies find new staff through similar sources. The advantages of the bicycle industry play a major role in this.

SAZbike asks
How do you recruit new staff?

Dirk Zedler, Zedler-Institut
We try to inspire with our passion for the product and have produced new videos and designed a new career subpage, among other things.


Personal contacts are an important source of new staff together with digital and analogue media. Management personnel are often found with recruitment agencies.

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