All about bicycles, electric-assisted bikes, technology and safety in the press

In our daily work as we deal with bicycle safety, technology and user manuals we come across lots of safety risks. The most frequent ones are published in articles of the leading German special-interest magazines TOUR – Europas Rennrad-Magazin Nr. 1, BIKE – Das Mountainbike Magazin Europas Nr. 1 and E-Bike – Das Pedelec-Magazin to make this information important for the sector accessible to a wider public.

For many years now the Eurobike Show Daily accompanying the annual international Eurobike Show has given us the opportunity to publish our perspective on major developments in the cycle industry in full-page articles.

We also speak regularly in independent lectures about all topics relating to bicycle technology and bicycle market. In addition, we are regularly cited by further special-interest magazines or trade journals as well as more and more by radio and television and in their media reports, which shows us that we are completely right with our information. The section NEWS informs you about the latest news from our specialist fields. The reports and publications of this section are listed chronologically or according to topics of interest.

SAZbike 15/2014
Reading time 1:10 minutes

For the trade diversification is not only curse, but also a chance

The bicycle sector needs buying incentives. That is undisputed. In this regard the industry provides an increasing offer in models. There seems to be a suitable bike for every specific intended purpose whatsoever. The media is not entirely innocent in the situation, that’s the opinion of an importer. And the dealers? They must make the best of it and order more bikes – or not? One of the suppliers is convinced that the dealer should oppose the "industry’s marketing activities". On the other hand, it’s actually the stronger diversification which brings a significant advantage: The customer is confused about which bike is the right for him. He therefore seeks advise in a specialist shop instead of buying from the discounter store or online dealer. Suppliers therefore advise the dealers to specialize themselves and strengthen their position. Read in our forum of today which way could be the best.

SAZbike asked suppliers
In every bicycle product range the model diversity is steadily growing - more and more bicycle types are to address different target groups. The product range of accessories and components shows also a wide differentiation. How shall dealers cope with this situation?

Dirk Zedler – Zedler institute
The differentiation is not only a chance, but a risk at the same time. For the dealers it is good to focus on the competence and service issues. But the management of higher stocks and the organization of daily delivery services in cooperation with the manufacturers/wholesalers will add to the problem. This is going to be a challenge in any case, as dealers will have to invest in further training.

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