In our daily work as we deal with bicycle safety, technology and user manuals we come across lots of safety risks. The most frequent ones are published in articles of the leading German special-interest magazines TOUR – Europas Rennrad-Magazin Nr. 1, BIKE – Das Mountainbike Magazin Europas Nr. 1 and E-Bike – Das Pedelec-Magazin to make this information important for the sector accessible to a wider public.
For many years now the Eurobike Show Daily accompanying the annual international Eurobike Show has given us the opportunity to publish our perspective on major developments in the cycle industry in full-page articles.
We also speak regularly in independent lectures about all topics relating to bicycle technology and bicycle market. In addition, we are regularly cited by further special-interest magazines or trade journals as well as more and more by radio and television and in their media reports, which shows us that we are completely right with our information. The section NEWS informs you about the latest news from our specialist fields. The reports and publications of this section are listed chronologically or according to topics of interest.
Bike leasing is a real success story. But not every leasing bike is taken over upon contract end. The second-hand market for used bikes is thus growing. How do you see the growing market of second-hand bikes? Do you see any consequences for the sale of new bicycles?
Dirk Zedler - Zedler-lnstitut für Fahrradtechnik und -Sicherheit
Currently, e-bikes are improving from your to year. This creates more and more incentives to buy a current model. The second-hand bicycles will also find their market, as they offer good quality at highly reduced prices. The industry must communicate to the customer the benefits of good second-hand bikes compared to cheap models possibly costing the same price, bikes from the department store for example. For this purpose you have to work on the image of electric second-hand bikes.
Many manufacturers expect consequences for the market of new bicycles as soon as the growth will reduce. A development like the one on the car market seems to be consensus. The manufacturers also want to reach new target groups with the less expensive entry level prices of quality pedelecs.