All about bicycles, electric-assisted bikes, technology and safety in the press

The most common safety risks that we come across in our daily work around bicycle safety, technology and operating instructions are also published by us in articles in the leading German special-interest magazines TOUR (Europe's road bike magazine no. 1), BIKE (Europe's mountain bike magazine no. 1), MYBIKE and EMTB in order to make this information, which is important for the industry, available to a wider public.

For many years now, the Eurobike Show Daily, trade fair magazine of the annual Eurobike Show, has also given us the opportunity to publish our view of major developments in the cycle industry in full-page articles.

We also speak regularly in independent expert presentations about all areas of bicycle technology and the bicycle market. In addition, we are quoted by further special-interest magazines of the industry and the trade as well as increasingly by radio and television in their media reports, which shows us that we are spot on with our advice. The section "News" informs you about the latest news from our specialist areas. The reports and publications of this section are listed chronologically or according to areas of interest.

SAZbike 15/2019
Reading time 1:10 minutes

Leasing returns reach new customers

The stock of high-value second-hand bicycles increases with the leasing returns that are not taken over. Manufacturers welcome this development, as the chances clearly outweigh.

SAZbike asks
Bike leasing is a real success story. But not every leasing bike is taken over upon contract end. The second-hand market for used bikes is thus growing. How do you see the growing market of second-hand bikes? Do you see any consequences for the sale of new bicycles?

Dirk Zedler - Zedler-lnstitut für Fahrradtechnik und -Sicherheit
Currently, e-bikes are improving from your to year. This creates more and more incentives to buy a current model. The second-hand bicycles will also find their market, as they offer good quality at highly reduced prices. The industry must communicate to the customer the benefits of good second-hand bikes compared to cheap models possibly costing the same price, bikes from the department store for example. For this purpose you have to work on the image of electric second-hand bikes.

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Conclusion:
Many manufacturers expect consequences for the market of new bicycles as soon as the growth will reduce. A development like the one on the car market seems to be consensus. The manufacturers also want to reach new target groups with the less expensive entry level prices of quality pedelecs.

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