In our daily work as we deal with bicycle safety, technology and user manuals we come across lots of safety risks. The most frequent ones are published in articles of the leading German special-interest magazines TOUR – Europas Rennrad-Magazin Nr. 1, BIKE – Das Mountainbike Magazin Europas Nr. 1 and E-Bike – Das Pedelec-Magazin to make this information important for the sector accessible to a wider public.
For many years now the Eurobike Show Daily accompanying the annual international Eurobike Show has given us the opportunity to publish our perspective on major developments in the cycle industry in full-page articles.
We also speak regularly in independent lectures about all topics relating to bicycle technology and bicycle market. In addition, we are regularly cited by further special-interest magazines or trade journals as well as more and more by radio and television and in their media reports, which shows us that we are completely right with our information. The section NEWS informs you about the latest news from our specialist fields. The reports and publications of this section are listed chronologically or according to topics of interest.
How do you support your retailers during events on customer retention and the acquisition of new customers?
Dirk Zedler – Zedler-lnstitut für Fahrradtechnik und -Sicherheit
In our consultancy we try to persuade the participants of more common bonds between manufacturer and retailer and customer. The sector is still weak in customer retention with common tools that can be looked at in other sectors, copied and adjusted. There are, in fact, still some manufacturers that have no overview about the course of their bicycles. And retailers have not enough information from their customers. Training on offer in this field is quite poor and often unattractive so that there is only little progress.
The measures are as multiple as the manufacturers. One common feature of many suppliers is the channelisation of the mail-order users towards the brick-and-mortar specialist retailers. Training events are also an important means for customer retention.