All about bicycles, electric-assisted bikes, technology and safety in the press

The most common safety risks that we come across in our daily work around bicycle safety, technology and operating instructions are also published by us in articles in the leading German special-interest magazines TOUR (Europe's road bike magazine no. 1), BIKE (Europe's mountain bike magazine no. 1), MYBIKE and EMTB in order to make this information, which is important for the industry, available to a wider public.

For many years now, the Eurobike Show Daily, trade fair magazine of the annual Eurobike Show, has also given us the opportunity to publish our view of major developments in the cycle industry in full-page articles.

We also speak regularly in independent expert presentations about all areas of bicycle technology and the bicycle market. In addition, we are quoted by further special-interest magazines of the industry and the trade as well as increasingly by radio and television in their media reports, which shows us that we are spot on with our advice. The section "News" informs you about the latest news from our specialist areas. The reports and publications of this section are listed chronologically or according to areas of interest.

SAZbike 18/2019
Reading time 0:40 minutes

Maintaining contacts with manufacturer aid

Manufacturers provide a wide range of offers regarding customer retention to specialist retailers. Here the suppliers explain the major instruments.

SAZbike asks
How do you support your retailers during events on customer retention and the acquisition of new customers?

Dirk Zedler – Zedler-lnstitut für Fahrradtechnik und -Sicherheit
In our consultancy we try to persuade the participants of more common bonds between manufacturer and retailer and customer. The sector is still weak in customer retention with common tools that can be looked at in other sectors, copied and adjusted. There are, in fact, still some manufacturers that have no overview about the course of their bicycles. And retailers have not enough information from their customers. Training on offer in this field is quite poor and often unattractive so that there is only little progress.


The measures are as multiple as the manufacturers. One common feature of many suppliers is the channelisation of the mail-order users towards the brick-and-mortar specialist retailers. Training events are also an important means for customer retention.

Go back