All about bicycles, pedelecs, technology and safety in the press

In our daily work as we deal with bicycle safety, technology and user manuals we come across lots of safety risks. The most frequent ones are published in articles of the leading German special-interest magazines TOUR – Europas Rennrad-Magazin Nr. 1, BIKE – Das Mountainbike Magazin Europas Nr. 1 and E-Bike – Das Pedelec-Magazin to make this information important for the sector accessible to a wider public.

For many years now the Eurobike Show Daily accompanying the annual international Eurobike Show has given us the opportunity to publish our perspective on major developments in the cycle industry in full-page articles.

We also speak regularly in independent lectures about all topics relating to bicycle technology and bicycle market. In addition, we are regularly cited by further special-interest magazines or trade journals as well as more and more by radio and television and in their media reports, which shows us that we are completely right with our information. The section NEWS informs you about the latest news from our specialist fields. The reports and publications of this section are listed chronologically or according to topics of interest.

SAZbike 17/2014

New target groups help manufacturers to recover turnovers with e-bikes

For many manufacturers the end of the e-bike demand has not yet been reached. And some of them state that already 50% of the turnover is made with e-bikes. To date one had focussed on the group of the 50 years old and older. Now younger target groups are to be mobilised for electric bikes. Commuters are another group which shows an important potential. The manufacturers of accessories also discover these possibilities and offer more and more e-bike-specific products on the market. But there are also people who have a cautionary word: "You should not forget the normal, everyday turnover providers", states a supplier. The opinions of the manufacturers on the further development are controversial, as the following SAZbike forum shows.

SAZbike asked suppliers
The boom of the e-bikes continues. They often recover the turnover. What are the effects of this hype in your company on the standard bicycle product range? To what extent are the accessory and component market concerned by that?

Dirk Zedler – Zedler institute
At present, the bicycle is drowned out by the ever important pedelecs. For many purposes of use the normal bicycle has still an advantage, e.g. in flat cities and with regard to the parking space. No one likes carrying a pedelec into an apartment or into the cellar. For this reason dealers are requested to provide optimum expert advise and test rides. Taking account of the diversity, dealers have to specialize and to offer less brands, but the complete product range in their shops. Identical parts for the bicycle segments must be worked out, in order not to go down.

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