All about bicycles, electric-assisted bikes, technology and safety in the press

The most common safety risks that we come across in our daily work around bicycle safety, technology and operating instructions are also published by us in articles in the leading German special-interest magazines TOUR (Europe's road bike magazine no. 1), BIKE (Europe's mountain bike magazine no. 1), MYBIKE and EMTB in order to make this information, which is important for the industry, available to a wider public.

For many years now, the Eurobike Show Daily, trade fair magazine of the annual Eurobike Show, has also given us the opportunity to publish our view of major developments in the cycle industry in full-page articles.

We also speak regularly in independent expert presentations about all areas of bicycle technology and the bicycle market. In addition, we are quoted by further special-interest magazines of the industry and the trade as well as increasingly by radio and television in their media reports, which shows us that we are spot on with our advice. The section "News" informs you about the latest news from our specialist areas. The reports and publications of this section are listed chronologically or according to areas of interest.

SAZ 15/2021
Reading time 0:45 minutes

Setting a good example, promoting and demanding

The change in traffic policy is mainly taking place on the cycle lanes of the municipalities and districts. Many manufacturers grab the chance to promote local cycle traffic.

SAZbike asks
Germany is supposed to become a country of cyclists by 2030. What is your commitment to make people cycle more in your municipality or district?

Dirk Zedler – Zedler-Institut für Fahrradtechnik und -Sicherheit GmbH

We maintain a direct line with the Mayor. Several events were held by us pro bono in our attractive museum seminar area for Ludwigsburg citizens with little affinity for cycling, for example the Ludwigsburg Literature Circle, Lions Club or the Freie Wähler party. We take part in action days of the City, organized a bicycle exhibition in the city museum and much more.


Many manufacturers are committed, for example by keeping in touch with local politicians, by setting an example themselves, by making cycling attractive for their employees, by promoting infrastructure projects or by getting certain groups such as children onto bikes.

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