All about bicycles, electric-assisted bikes, technology and safety in the press

The most common safety risks that we come across in our daily work around bicycle safety, technology and operating instructions are also published by us in articles in the leading German special-interest magazines TOUR (Europe's road bike magazine no. 1), BIKE (Europe's mountain bike magazine no. 1), MYBIKE and EMTB in order to make this information, which is important for the industry, available to a wider public.

For many years now, the Eurobike Show Daily, trade fair magazine of the annual Eurobike Show, has also given us the opportunity to publish our view of major developments in the cycle industry in full-page articles.

We also speak regularly in independent expert presentations about all areas of bicycle technology and the bicycle market. In addition, we are quoted by further special-interest magazines of the industry and the trade as well as increasingly by radio and television in their media reports, which shows us that we are spot on with our advice. The section "News" informs you about the latest news from our specialist areas. The reports and publications of this section are listed chronologically or according to areas of interest.

SAZbike 16/2022
Reading time 0:30 minutes

Wake-up call of the car industry

Car manufacturers, suppliers, associations and car dealers are discovering the bicycle. What does that do to the bicycle industry?

SAZbike asks
More and more companies from the automobile and motorbike industry, but also car dealers, are pushing into the bicycle sector. What influence does this have on classic bicycle companies?

Dirk Zedler, Zedler-Institut
The industry is changing, like it has not changed for the past 30 years. I see many bicycle companies in serious danger, small and medium-sized manufacturers as well as dealers.


The car industry contributes individual strengths that the bicycle industry still lacks in parts. Some see this as a serious threat to the bicycle industry.

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