All about bicycles, electric-assisted bikes, technology and safety in the press

The most common safety risks that we come across in our daily work around bicycle safety, technology and operating instructions are also published by us in articles in the leading German special-interest magazines TOUR (Europe's road bike magazine no. 1), BIKE (Europe's mountain bike magazine no. 1), MYBIKE and EMTB in order to make this information, which is important for the industry, available to a wider public.

For many years now, the Eurobike Show Daily, trade fair magazine of the annual Eurobike Show, has also given us the opportunity to publish our view of major developments in the cycle industry in full-page articles.

We also speak regularly in independent expert presentations about all areas of bicycle technology and the bicycle market. In addition, we are quoted by further special-interest magazines of the industry and the trade as well as increasingly by radio and television in their media reports, which shows us that we are spot on with our advice. The section "News" informs you about the latest news from our specialist areas. The reports and publications of this section are listed chronologically or according to areas of interest.

Süddeutsche Zeitung Magazin, January 23, 2004
Reading time 0:20 minutes

Everyday's mysteries

Why is the bike chain always on the right side?

"This has no functional, but historical reasons: The chain drive was developed mainly in England. Because of the left-hand traffic, you had to climb on your bike from the left, from the sidewalk. Therefore, the chain was mounted on the right in order not to get dirty or caught. This custom probably has never again been questioned."

Dirk Zedler, chairman of the Federal Association of Bike Experts (registered asscociation), Ludwigsburg

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