All about bicycles, electric-assisted bikes, technology and safety in the press

The most common safety risks that we come across in our daily work around bicycle safety, technology and operating instructions are also published by us in articles in the leading German special-interest magazines TOUR (Europe's road bike magazine no. 1), BIKE (Europe's mountain bike magazine no. 1), MYBIKE and EMTB in order to make this information, which is important for the industry, available to a wider public.

For many years now, the Eurobike Show Daily, trade fair magazine of the annual Eurobike Show, has also given us the opportunity to publish our view of major developments in the cycle industry in full-page articles.

We also speak regularly in independent expert presentations about all areas of bicycle technology and the bicycle market. In addition, we are quoted by further special-interest magazines of the industry and the trade as well as increasingly by radio and television in their media reports, which shows us that we are spot on with our advice. The section "News" informs you about the latest news from our specialist areas. The reports and publications of this section are listed chronologically or according to areas of interest.

vivavelo online, 2014/07/15
Reading time 1:00 minute

Provide impetus for more bicycle

On May 12 and 13, 2014 the third vivavelo conference of the bicycle sector took place in Berlin. The conference focussed on future oriented issues of the bicycle industry as well as on the dialogue with politicians. The event was under the patronage of NRW Prime Minister Hannelore Kraft.


Graduate engineer Dirk Zedler, bicycle expert, Zedler - Institut für Fahrradtechnik und -Sicherheit GmbH:

"Every two years an argumentative audience extremely interested in the matter meets at vivavelo. It becomes again and again clear that there is actually the need to discuss such perspective issues more often. The mixture of technical presentations, the variety of topics and the collection of bright minds from the sector of vivavelo 2014 was sensational. Unfortunately, it seems that the interest of most in the sector is still not as high as required by the bicycle as emerging and promising means of transport. That raises the question to me whether our sector is actually able to position the issue bicycle mobility in a future-proof way?"



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