All about bicycles, electric-assisted bikes, technology and safety in the press

Unlike what is usual in the automotive industry, many manufacturers in the cycle industry avoid recall actions like a plague. Many companies that have no product-recall insurance covering such kind of events fear going bankrupt or facing a loss of prestige.  For this reason these companies rely upon the hope principle. In my opinion this is, however, a false approach. A severe claim can not only make the costs go sky high, but credibility be impaired much more than in the case of a recall. Only recently several renowned companies, such as Giant, Cannondale, Magura or Mavic have proved that this does not have to be the case. It’s actually the companies that not only stand out for their strong presence on the market, but also for their high quality and safety standards. Mistakes are made by virtually any manufacturer. Therefore, the companies that announce a recall action are not incompetent contrary to what is often belived in the bicycle scene, but focused on the safety and well-being of their customers.