All about bicycles, electric-assisted bikes, technology and safety in the press

The most common safety risks that we come across in our daily work around bicycle safety, technology and operating instructions are also published by us in articles in the leading German special-interest magazines TOUR (Europe's road bike magazine no. 1), BIKE (Europe's mountain bike magazine no. 1), MYBIKE and EMTB in order to make this information, which is important for the industry, available to a wider public.

For many years now, the Eurobike Show Daily, trade fair magazine of the annual Eurobike Show, has also given us the opportunity to publish our view of major developments in the cycle industry in full-page articles.

We also speak regularly in independent expert presentations about all areas of bicycle technology and the bicycle market. In addition, we are quoted by further special-interest magazines of the industry and the trade as well as increasingly by radio and television in their media reports, which shows us that we are spot on with our advice. The section "News" informs you about the latest news from our specialist areas. The reports and publications of this section are listed chronologically or according to areas of interest.

Ride Business, 03/2009
Reading time 0:40 minutes

Recall actions due to defects in the cycle trade?

Recall actions are after-sales service

Unlike what is usual in the automotive industry, many manufacturers in the cycle industry avoid recall actions like a plague. Many companies that have no product-recall insurance covering such kind of events fear going bankrupt or facing a loss of prestige.  For this reason these companies rely upon the hope principle. In my opinion this is, however, a false approach. A severe claim can not only make the costs go sky high, but credibility be impaired much more than in the case of a recall. Only recently several renowned companies, such as Giant, Cannondale, Magura or Mavic have proved that this does not have to be the case. It’s actually the companies that not only stand out for their strong presence on the market, but also for their high quality and safety standards. Mistakes are made by virtually any manufacturer. Therefore, the companies that announce a recall action are not incompetent contrary to what is often belived in the bicycle scene, but focused on the safety and well-being of their customers.

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