All about bicycles, electric-assisted bikes, technology and safety in the press

The most common safety risks that we come across in our daily work around bicycle safety, technology and operating instructions are also published by us in articles in the leading German special-interest magazines TOUR (Europe's road bike magazine no. 1), BIKE (Europe's mountain bike magazine no. 1), MYBIKE and EMTB in order to make this information, which is important for the industry, available to a wider public.

For many years now, the Eurobike Show Daily, trade fair magazine of the annual Eurobike Show, has also given us the opportunity to publish our view of major developments in the cycle industry in full-page articles.

We also speak regularly in independent expert presentations about all areas of bicycle technology and the bicycle market. In addition, we are quoted by further special-interest magazines of the industry and the trade as well as increasingly by radio and television in their media reports, which shows us that we are spot on with our advice. The section "News" informs you about the latest news from our specialist areas. The reports and publications of this section are listed chronologically or according to areas of interest., 2020/11/6
Reading time 0:35 minutes

“The best chance for the bicycle in 100 years”

2020 is a crazy year. But there are also huge opportunities for the bicycle, says bicycle expert Dirk Zedler. In the programme it is also about e-commerce, Jens Kloetzer explains how to make the bike fit for the winter and we talk to Nina Hoffman about her victory in the downhill world cup at Maribor.


2020 in the cycle industry
Closed shops in spring, high sales in summer and pop-up cycle lanes in the big cities: 2020 is a crazy year also for the bicycle. In autumn, many companies complain about supply difficulties and some of them worry about the coming months. We talk to Dirk Zedler of Institut für Fahrradtechnik und -Sicherheit in Ludwigsburg about supply chains and panic buying and about winners and losers in the current situation. It is also about conclusions that the cycle industry should draw from 2020.

Read the entire article and listen to the podcast:
Dirk Zedler über das Jahr 2020 und die Fahrradbranche
(Dirk Zedler about the year 2020 and the cycle industry)


The interview was conducted by Gerolf Meyer

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